Ford reveals details about a 30k EV truck

[MaddNomad]

I mean it's better than most gas cars you can get for 30 grand, like normal people commuter cars I mean. Everyone has their own preferences, I love a great V8 sports car, but I also love an EV if it takes a unique approach. There are a lot of advantages to an EV, lower ownership costs, better reliability (I know haters deny this) more refined and quiet, more space, and the potential to look better thanks to more packaging flexibility.

The EV thing only bothers me if it replaces like stuff with a ton of character, like replacing the V8 mustang with an EV would be a mistake imo, because you lose so much soul. But I personally believe when it comes to your normal sedans, hatchbacks, trucks and SUVs, the types of cars most people drive, EVs are just better.

An EV truck sport truck is cooler than a Tacoma with a sewing machine engines imo.

They could later on apply some of what they learned to ICE cars as well.

Even though I think it’s a little too late, it was a cool presentation.

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[LouG]

Did they mention a driving range?

While you wait for it to charge?

 

[LouG]

OK, if you want an EV, great do it.
What I object to, is the Govt's and manufacturers trying to force the crap on me.
I'm up for the journey, not the destination. If I'm interrupting the journey to plug a bloody car in every couple of hours, I don't want any part of it. Even if the thing could levitate and came in a cornflakes box.
Rant over, feeling better.

 

[DeluxeStang]

EVs definitely are not the way to go for most people and depreciation on them is way worse. I'd take a gas powered truck over an EV truck any day of the week. Also, nothing is more annoying than to hear an EV parking with that stupid hum noise they make.

It definitely depends on what sort of truck and use cycles apply to you. For large heavy super duty and f-150 truck owners who are constantly towing and hauling really heavy things, I agree, EV isn't the answer. But for the significant amount of truck owners who just need to haul the occasional couch, or make a trip to a hardware store, and who frankly could get away with using a smaller truck, hybrid and EV tech makes perfect sense for them.

I really agree with Ford's strategy right now, realizing evs are better suited to smaller and more affordable vehicle applications, and kinda gradually backing down from these super large, heavy, expensive EVs which never really made sense imo.

Their strategy now of having a mix, EVs for smaller, more affordable vehicles, which often results in those smaller affordable vehicles feeling more refined, and nicer to drive, but also offering hybrids, gas, and diesel for people who aren't ready to go fully electric yet. It's a really smart, balanced strategy. Kinda the ideal scenario is when you can walk into a Ford dealer and buy an electric escape that's a better and lower maintenance car than a gas escape, but also having things like a V8 mustang for people who really want that visceral thrill, it doesn't have to be one or the other, it can be both.

 

[Zig]

It definitely depends on what sort of truck and use cycles apply to you. For large heavy super duty and f-150 truck owners who are constantly towing and hauling really heavy things, I agree, EV isn't the answer. But for the significant amount of truck owners who just need to haul the occasional couch, or make a trip to a hardware store, and who frankly could get away with using a smaller truck, hybrid and EV tech makes perfect sense for them.

I really agree with Ford's strategy right now, realizing evs are better suited to smaller and more affordable vehicle applications, and kinda gradually backing down from these super large, heavy, expensive EVs which never really made sense imo.

Their strategy now of having a mix, EVs for smaller, more affordable vehicles, which often results in those smaller affordable vehicles feeling more refined, and nicer to drive, but also offering hybrids, gas, and diesel for people who aren't ready to go fully electric yet. It's a really smart, balanced strategy. Kinda the ideal scenario is when you can walk into a Ford dealer and buy an electric escape that's a better and lower maintenance car than a gas escape, but also having things like a V8 mustang for people who really want that visceral thrill, it doesn't have to be one or the other, it can be both.

Although, the quickest way to find the door is to say you’re gonna disassemble the assembly line in order to assemble a more efficient assembly line.

 

[DeluxeStang]

There is no way an EV os ecomical to make or own, ALL costs considered. One does not have to take cost accounting to know this. Oops, what are we going to do when the grid is tapped out? It will not catch up with what is going on now.

They're basically going back to what's called a vertical integration system, basically instead of buying a bunch of parts and software from suppliers, making more of it themselves. This is hard to do, but the benefits are you save a lot of money long term and quality/reliability tends to improve, it's just really difficult so most brands don't do it.

But there are a lot of other ways they're radically rethinking the EV development process to make it more cost efficient. It's worth noting the people who designed this platform were the same people who created the model 3 and Y, which were both far more affordable than the other models Tesla offered at the time, and the models that helped Tesla start to turn a profit on EVs. So it's really not a stretch to see how those same people can do the same working at ford. They just took a lot of the same ideas like giga casting, and brought them over the Ford.

 

[Q6543]

People really are stubborn and don’t want to understand/…we are going FULL EV… the companies WANT IT.

Yes ICE trucks will stick around longer…

Also HUGE failure to not show the actual vehicles, I was watching and waiting to see a reveal and it was basically all about “implementation” of how Tesla and china make vehicles… hence the 30K.

 

[MaddNomad]

People really are stubborn and don’t want to understand/…we are going FULL EV… the companies WANT IT.

Yes ICE trucks will stick around longer…

Also HUGE failure to not show the actual vehicles, I was watching and waiting to see a reveal and it was basically all about “implementation” of how Tesla and china make vehicles… hence the 30K.

I thought they would show the truck since they kept teasing it the whole video. Lol

Would’ve created some excitement

 

[Zig]

People really are stubborn and don’t want to understand/…we are going FULL EV… the companies WANT IT.

Yes ICE trucks will stick around longer…

Also HUGE failure to not show the actual vehicles, I was watching and waiting to see a reveal and it was basically all about “implementation” of how Tesla and china make vehicles… hence the 30K.

So somebody sold them their own idea? What the heck no volts to the charge, empty reveal is as bad as an unpowered light bulb.

 

[Joe_Stang]

People really are stubborn and don’t want to understand/…we are going FULL EV… the companies WANT IT.

Yes ICE trucks will stick around longer…

Also HUGE failure to not show the actual vehicles, I was watching and waiting to see a reveal and it was basically all about “implementation” of how Tesla and china make vehicles… hence the 30K.

It doesnt matter what the companies want (according to you) If the consumers won't buy them or buy them for a price the companies can make money on. Most companies sell EVs at a loss due to mandates forced on them. Now thats all been reversed and companies are getting away from EV strategies. EVs have their place but majority of people do not want one (yet) due to many factors.

 

[Frogdog1]

They're basically going back to what's called a vertical integration system, basically instead of buying a bunch of parts and software from suppliers, making more of it themselves. This is hard to do, but the benefits are you save a lot of money long term and quality/reliability tends to improve, it's just really difficult so most brands don't do it.

But there are a lot of other ways they're radically rethinking the EV development process to make it more cost efficient. It's worth noting the people who designed this platform were the same people who created the model 3 and Y, which were both far more affordable than the other models Tesla offered at the time, and the models that helped Tesla start to turn a profit on EVs. So it's really not a stretch to see how those same people can do the same working at ford. They just took a lot of the same ideas like giga casting, and brought them over the Ford.

I used to be over a significant Tier 1 supplier to Ford and I know how their system works. For the most part, auto companies are assemblers of vehicles excepting mainly, engines. Why, because the auto companies cannot control quality and cost as well as their suppliers. I received a call from the Kentucky Truck Plant Manager asking me and my management to work with his direct reports to show them how we produced better quality than they could following their quality system. There is a personal letter of commendation in my office from Ford that is quality related.

My post was addressing ALL of the true costs of making an EV from the slavery to mine the rare earth minerals in China to the finished, "eco-safe" disposal of batteries, to the rebuilding of the electric grid which is beyond capacity in some places and at or near capacity elsewhere, to the heavy weight of EV vehicles that slowly wear out roads quicker, to the heavier rating, short life tires needed for EV's, to the fuel taxes they don't pay to replace/repair infrastructure in some states, on and on. The true cost of EV's has not been captured and published yet.

I'm not really worried about EV's because, in the longer run, they will run their course just as solar and wind are running their courses. I don't care where other people spend their money. I care where my money is spent.

 

[DeluxeStang]

People really are stubborn and don’t want to understand/…we are going FULL EV… the companies WANT IT.

Yes ICE trucks will stick around longer…

Also HUGE failure to not show the actual vehicles, I was watching and waiting to see a reveal and it was basically all about “implementation” of how Tesla and china make vehicles… hence the 30K.

Pebble beach is going on right now, it would be really cool if Ford revealed some designs at that event, but I doubt they will lol. My guess is Detroit in January.

 

[AZ_Ryan]

There is no way an EV is economical to make or own, ALL costs considered. One does not have to take cost accounting to know this. Oops, what are we going to do when the grid is tapped out? It will not catch up with what is going on now.

Did an EV touch you wrong once? Eveytme the subject comes up I feel like you are instantly triggered lol.

 

[LouG]

People really are stubborn and don’t want to understand/…we are going FULL EV… the companies WANT IT.

Nope. Not on sales figures globally. When the subsidies came off, sales went down the toilet here.

 

[Kevi]

What's the point of a truck you can't tow with. Can't take to the beach or desert or mountains. You might as well just buy a mini van if all you want to do with it is take kids to school. It's useless as a truck.

Sitting at a charging station for two hours every 200 miles on a road trip doesn't sound very economical if your time is worth anything at all. If you can even find one that works. At least you can carry a big gas generator in the pickup bed. LMAO!

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