What does priority code actually mean?

[NightSurgeX2]

Does it just mean how much volume your dealership does, and gets priority? Or something else?

Does a lower priority mean earlier build, usually?

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[agreywolfe]

its order of precedence for production run, lower = sooner is basically what my dealer told me

 

[Dub347sbf]

Here is a quote from a pinned post

What’s a priority number? When you do a custom order from Ford each order is given a priority number. The lower the number means the sooner it will get built. Retail orders will generally be given a code from 10-19, store inventory cars will be given a 20-89 number. Regional managers have the ability to give orders numbers 1-9.

Regular retail orders start at 19, meaning they have priority over any dealer stock order. If you are lucky enough to get closer to a 10, it will be pulled before other orders, as long as the assembly line doesnt have any of the options on hold. You dont get a 1-9 generally unless it is a special circumstance, like they messed up your first order, or you have been waiting years, or if you happen to know someone high up.

Orders get pulled by model allocation that the dealer has first, then priority code for that model, then if something cant be built because of material hold, they go to the next priority number. Order date is a tie breaker on the same priority number.

That's the way I've seen it explained.

 

[ThreePedalPlow]

I order today at a large dealership in St.Louis that has been there over 100 years. They had sold like 10 Broncos but I was the only Mustang order today. They gave me priority code 19 whatever that means. Does anyone know if priority codes change if you amend your order. Couldn't really see what any of the wheels look like on anything they had on the computer so I will probably have to amend my order at some point.

 

[guzie]

Sweet. Priority code 10 for me. I was first on reserve list at my dealer. Reserved the night of the reveal.

 

[sdsteele2]

It’s my understanding that the priority is only relative to your dealer. Dealers can set a custom order between 10 and 19 (or something like that). So if your dealer has several orders and yours was 10 and mine was 19, Ford would try to build yours first all other things being equal.

For a given production schedule your dealer must have allocations available. Also, parts availability at the factory (called build constraints) takes priority over everything. No availability of a particular option on your order means you get pushed back.

Priority below 10 can be set by Ford corporate for various reasons. And the factory would try extra hard to get your car built.

This applies to pretty much all Ford vehicles not just mustangs

 

[tagorgia]

This is from ice-capades at Blue Oval Forum:


The priority code range for retail factory orders is 10-19. Orders submitted to the USOB (Unscheduled Order Bank) via the WBDO (Web Based Dealer Ordering) system default to priority code 19 requiring Dealer's to manually assign a lower priority code if desired. The best Dealer assigned priority code is 10. Priority codes and the orders in the USOB are exclusive to each dealership. The priority code is important if the Dealer has multiple, unscheduled retail factory orders in their USOB as the scheduling system will review the order with the lowest priority code first. When there are multiple, unscheduled orders with the same priority code, the system treats those orders equally and will consider the original order date but very often, schedule the order that meets applicable commodity requirements the easiest. Many dealerships are poor at managing their USOB and priority codes, so knowing your priority code and how many orders are ahead of you can be important.

The scheduling process is a bit complex including factors such as the original order date, priority code, allocation, microchip shortages, commodity and plant constraints, supplier issues, etc. all of which can delay scheduling. More information is available throughout the BOF site and at https://blueovalforums.com/forums/index.php?/topic/63667-ford-vehicle-ordering-scheduling-process/.

In particular, your Dealer should submit your signed Buyer's Order and Driver's License to the COVP (Customer Order Verification Program). COVP verified orders qualify for incremental allocation and priority scheduling.

 

[IFFV68]

Here is a quote from a pinned post



Regular retail orders start at 19, meaning they have priority over any dealer stock order. If you are lucky enough to get closer to a 10, it will be pulled before other orders, as long as the assembly line doesnt have any of the options on hold. You dont get a 1-9 generally unless it is a special circumstance, like they messed up your first order, or you have been waiting years, or if you happen to know someone high up.

Orders get pulled by model allocation that the dealer has first, then priority code for that model, then if something cant be built because of material hold, they go to the next priority number. Order date is a tie breaker on the same priority number.

That's the way I've seen it explained.

I ordered my GT Premium on February 19, 2024.
The dealer gave me a priority code of 08?
I don’t understand any of this.

 

[snakeyes]

I just ordered on 05/06/2024 got a code of 6

 

[Zengineer]

I ordered my GT Premium on February 19, 2024.
The dealer gave me a priority code of 08?
I don’t understand any of this.

It simply means that barring any part shortages, your car will be scheduled sooner than other cars ordered by your dealer that have been assigned a higher priority code number. Where your dealer stands compared to other dealers depends on their allocation status which depends on volume and I believe customer satisfaction survey history.

I see you have your car now. I ordered a few days after you and got it a few days before you, but I am only 70 miles or so from FRAP.

 

[MAT1955]

19 is a default code that all orders are initially assigned. I questioned that and asked for assurance that I would receive my build in the spring. The dealer assigned it a 03 code when submitting my order to Ford. That was the lowest code (highest priority) that my dealer could assign. I have been told that Ford makes the final decision on a build's priority which takes into consideration the dealer's allocation of models and that is related to its sales volume......so big dealership with high volume assigns you a 03 code you should get on the line fast UNLESS you have a bunch of options that are hard to source parts for. You will know if that is the case quickly. If Ford's response to your dealer sending your order in is "unscheduled clean" there should be no parts holds against your build.

 

[DT-GT]

Dealers assign priority codes to each order based on the Order Type. Stock orders are assigned priority codes 20-80, retail orders are assigned priority codes 10-19. Fleet orders are assigned special alpha numeric codes that represent a requested production week. The priority codes determine the order for which vehicle orders are to be selected and/or considered for scheduling. This overview doesn’t consider commodity issues (model, powertrain or option scheduling restrictions) that may be in place for a scheduling week. Commodity issues and/or restrictions can apply at either or both the regional and national levels.


The highest priority that a Dealer can use for a retail order is 10. An order with a “10” priority code will schedule ahead of an order with an “11” priority code, etc. This allows Dealers to prioritize the order in which vehicles are scheduled, especially when a Dealer may have multiple retail orders in the USOB (Unscheduled Order Bank). With the WBDO ordering system, retail orders default to priority code “19” so it’s important that a Dealer change the priority code to a lower number if they want the order to be considered for scheduling earlier compared to other orders.

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