Thoughts on the Dark Horse Name

[OppoLock]

To me the ONLY way that "Dark Horse" would not be lame would be if it was literally the LAST v8 Mustang that Ford was making and they are throwing EVERYTHING they have at it as a last Hurrah. Like, if it was they took the GT500, punched it out to a 5.4L, upped the boost, CF wheels with 315 on all 4 corners, and all the aluminum panels they can make at the time to cut weight, and handles better than any other v8 Mustang ever made.

To me THAT would justify the name.

This x100000000000009

Sponsored

 

[Mspider]

I think Ford should have just left the traditional name with the ICE models. Then maybe the EV models can get the cheesy names.

 

[BrianJ77]

When I initially heard the name "Dark Horse" I wasn't sure if I liked it, but after seeing the car I don't think I can imagine any other name. I love the logo, and this is really just an extension of the legendary Boss and Mach 1 names. We just love Boss and Mach 1 because it reminds us of some great Mustangs. I think Dark Horse is destined for the same collector status years down the road and will be anothe great Mustang, but I guess only time will tell...

 

[9secondko]

I missed that article, but if they are going with a different name they would not reveal it yet.

This.

 

[RTFM]

To me the ONLY way that "Dark Horse" would not be lame would be if it was literally the LAST v8 Mustang that Ford was making and they are throwing EVERYTHING they have at it as a last Hurrah. Like, if it was they took the GT500, punched it out to a 5.4L, upped the boost, CF wheels with 315 on all 4 corners, and all the aluminum panels they can make at the time to cut weight, and handles better than any other v8 Mustang ever made.

To me THAT would justify the name.

I think that you just described the Night Mare, another crowdsourced entry with the right mix of wit and gravitas.

 

[IPOGT]

I don't like the Dork Horse as a name. Its trying way to hard, and doesn't do anything to improve the design of the interior.

It’s what happens when you have children running marketing in a major auto manufacturer with no automotive background whatsoever. I just read that Fords chief marketing officer since 11/21 is from EBay the worlds bargain basement. Take what you may from that.

 

[ay1820]

But, if the car's good, it won't matter what its called

Agreed! Marketing hype might get a few people into the showroom, but in the end, only a fool would buy a car just because of the name.

 

[XFactor7889]

I think the name is awesome. Seems like something they should've thrown into the lineup a long time ago. I'm not terribly fond of the logo though. If I were to get one, I'd debadge it immediately.

 

[OppoLock]

I think that you just described the Night Mare, another crowdsourced entry with the right mix of wit and gravitas.

You mean we got D-Horse over this? What crowd did they survey… Fortnite kids?

Where tf are these crowds and how do I get in lol

 

[roket]

Incredibly. This is the problem with revealing a car 18 months before it goes on sale.

Ford: "here's the 2024 Mustang, it doesn't start production until next year and we don't even have the 2023 build and price out yet lol"
Also Ford: "oh hey here's the '23 Super Duty, build and price coming soon. Oh yeah, and here's the '23 Escape, build and price available right now"
doin some solid work, Ford

 

[Hi-PO Stang]

The more I hear Dark Horse , the more I like the name. I applaud Ford for coming out with a new Mustang model. I have been wanting Ford to come out with a new Mustang model for a long time. I have liked all the heritage Mustang models Ford has brought back , but I wanted Ford to create a new legend. All the heritage Mustang models have put Ford in a box. Ford was not allowed to create something different with the heritage models. Now Ford has a new Mustang model they can go in any direction they want without being hampered by the past. Ford appears to want to push the performance envelope of the Mustang with the Dark Horse. Ford looks to give the Dark Horse a real performance and racing image. It looks like Ford is going to create a modern day legend.

 

[young at heart]

Everybody has an opinion and they’re worth no more than just that.

Mine is this: no matter how good the car is, the moniker “Dark Horse” is lame. Or, in the vernacular of my young grandson, wame.

Maybe it’s an age thing IDK. But there are so many historically significant Mustang related names they could have used. It probably won’t be the reason for someone not buying the car but still, it’s wame.

 

[saleen367]

Dark Horse will carry a whole new meaning and the meme's with it the 1st time someone posts a picture of one on fire ... and you know it will happen.

I personally think its a stupid name, but who am I to decide.

 

[seanuf99]

To paraphrase Jason Cammisa who was either quoting or paraphrasing Shelby in reference to why the name of the GT350 wasnt important: "If its a good car, the name won't matter and if its a bad car, the name won't save it."

 

[Hi-PO Stang]

Nothing wrong with creating a new legend. Give the Dark Horse a couple of years and we shall know what kind of performance legend it becomes.

Sponsored