Hmmm…wonder how this will play out?

[young at heart]

I have no idea who trademarked the moniker “Dark Horse” first, but it’s a pretty safe bet that either Ford or Indian will be rethinking it.

No way the suits will let it pass.

https://www.indianmotorcycle.com/en-us/chief-bobber-dark-horse/

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[93-Oct Mayne]

I have no idea who trademarked the moniker “Dark Horse” first, but it’s a pretty safe bet that either Ford or Indian will be rethinking it.

No way the suits will let it pass.

https://www.indianmotorcycle.com/en-us/chief-bobber-dark-horse/

If you Google Dark Horse there are hundreds of campanies and products by that name. I'm sure any trademark issues have long been resolved

 

[Skye]

I'm reading on-line that Ford has trademarked the "Dark Horse" term.

https://www.motor1.com/news/595480/...t=It ran from June 1,its bases with this trim.

https://www.motorauthority.com/news/1136278_ford-mustang-dark-horse-trademarked

 

[Skye]

https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4808:3yh9kw.1.1&p_search=searchss&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=&p_tagrepl~:=PARA1$LD&expr=PARA1+AND+PARA2&p_s_PARA2=mustang+dark+horse&p_tagrepl~:=PARA2$COMB&p_op_ALL=AND&a_default=search&a_search=Submit+Query&a_search=Submit+Query

Ford as applied to trademark the term "Mustang Dark Horse"; application is active.

But you can still play on words, as the search above shows.

Here is a search I did for "Indian Motorcycle":

https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4802:xa7z4a.1.1&p_search=searchss&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=&p_tagrepl~:=PARA1$LD&expr=PARA1+AND+PARA2&p_s_PARA2=indian+motorcycle&p_tagrepl~:=PARA2$COMB&p_op_ALL=AND&a_default=search&a_search=Submit+Query&a_search=Submit+Query

 

[because_murica]

There won't be any lawsuits or injunctions. There's no need. One is "Chief Bobber Dark Horse" and the other is "Mustang DH".

And if we're going to be technical, my money is on Katy Perry trademarking "DH" first.

 

[young at heart]

If you Google Dark Horse there are hundreds of campanies and products by that name. I'm sure any trademark issues have long been resolved

Are any motor vehicles?

 

[Skye]

I don't think it matters what the product is. This topic is akin to securing a domain name. There's the one name or term which we know, and countless variations other people or companies use.

Ford applied for the term "Mustang Dark Horse", which is more specific than "Dark Horse". Note the placement and position of the wording. The application was submitted by Ford before anyone else. Being the 800-pound gorilla in the room, I'd like to think the application will be accepted. Further, I'm sure Ford's counsel is well-versed in trademarks and how to get them.

Indian (or any other company) could be more specific and apply. "Indian Motorcycle Dark Horse"; I'd expect it to be approved as well.

In extreme examples, things are settled in/out of court (Google the Citibank trademark dispute).

An interesting topic to study and read up on.

 

[MikeyV]

Humpfh!!- Katy Perry used it first

 

[9secondko]

Ford won’t have a case. “Dark horse” is and has been in the public vernacular for a very long time.

being that it’s a trim level of a sports car model versus the make or model vs a motorcycle name also distances confusion in anyone’s mind, especially since Ford doesn’t sell motorcycles.

ford would need to find a judge partial to bribes in order to win such a case. And even then, they’d lose in the appeal with a different judge.

there’s nothing there.

 

[Schwerin]

There won't be any lawsuits or injunctions. There's no need. One is "Chief Bobber Dark Horse" and the other is "Mustang DH".

And if we're going to be technical, my money is on Katy Perry trademarking "DH" first.

I'd go for Dark Horse Comics having it before her.

 

[shogun32]

not to mention if there were a product like "Mustang Dark Horse" dyno machine, both parties are likely to get their respective grants. Because nobody is going to confuse 'car' with 'dynometer'. I'm sure Mustang Dynos would still get a baleful eye from Ford Legal and maybe a "how about you guys come up with a different name, here's a few million in encouragement".

 

[Deleted member 7136]

I have no idea who trademarked the moniker “Dark Horse” first, but it’s a pretty safe bet that either Ford or Indian will be rethinking it.

No way the suits will let it pass.

https://www.indianmotorcycle.com/en-us/chief-bobber-dark-horse/

I wonder they didn't bring back "Stallion Edition" from 1967 Mustang Stallion instead creating "Dark Horse"?

 

[MustangMac67]

I wonder they didn't bring back "Stallion Edition" from 1967 Mustang Stallion instead creating "Dark Horse"?

Because dark horse goes along with the dark theme. Stallion gives me light and chrome vibes. It is also something we did not see coming, the name, of course.

 

[Deleted member 7136]

Because dark horse goes along with the dark theme. Stallion gives me light and chrome vibes. It is also something we did not see coming, the name, of course.

Dark trim and wheels do not make a "Dark Horse". That's what the "Stealth Edition" was. Stallion means raw, unbridled performance.

 

[shogun32]

somehow the episode of Mike Rowe castrating a stallion (rebroadcast that I watched last night) so that it would be more friendly toward mares, seems apropos.

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