Do you think S650 Mustang Sales Will Start Increasing Now?

[Zig]

Again, no. It's not why they love special orders that are actual sales. It's why they love to sell the cars that they already have on the lot.

Special orders come with a lot of risk to the dealership, and when they payoff, the dealership can make a good profit on mark-ups for that order. If they don't, the dealership is left holding the bag. Special orders don't eliminate a car from inventory that they are still paying overhead for. Each car in the inventory that doesn't sell quickly is an expenditure they have to pay, including special orders that fall through. It's a risk that a lot of dealerships don't want to take.

Who placed the order for the lot?

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[AZ_Ryan]

Sales are down because of inflation. A large portion of the Mustang target audience just can't afford to finance a 50k sports car. It's the combination of rates, price, and the cost of living thats driving people away. No amount of tuning or redesign is going to change that.

 

[Zig]

Sales are down because of inflation. A large portion of the Mustang target audience just can't afford to finance a 50k sports car. It's the combination of rates, price, and the cost of living thats driving people away. No amount of tuning or redesign is going to change that.

It’s not the rates, although ain’t gonna argue they shouldn’t go down, the rates aint so extreme they haven’t been seen prior. It’s climate change but not the one everyone assumes but rather social climate, also susceptible to patterns of waves. Ignite a desire and provide a means and people will sign away time in a heartbeat.

 

[Deleted member 64400]

Thank you for posting this info, you're the real MVP!

 

[Deleted member 64400]

Another interesting factor that could lead to coupe and sports car sales picking back up. People like these types of cars, and they always have, I believe they always will. The main things that have hurt them is their lack of practicality, and their price.

Well both of those issues kinda come down to spouses and kids when you think about it. If you get married, and have kids, you have to haul around a lot more stuff, so practicality becomes a much bigger concern. Young people really aren't getting married, or having kids, so a 2 door sports car is more feasible for them, and because they don't have kids, they have more disposable income to actually buy a mustang or something like that.

Young people are massive car enthusiasts,it's just that being young, it's still gonna take a little bit before you see them buying their dream car. I actually believe smaller cars and cars as a whole will start to make a comeback as buyers have less of a need to carry a ton of people and things around like they do now.

Yup I agree, it's the young crowd that will be the main contributing factor to new Mustang sales in my opinion.

 

[Deleted member 64400]

Sales are down because of inflation. A large portion of the Mustang target audience just can't afford to finance a 50k sports car. It's the combination of rates, price, and the cost of living thats driving people away. No amount of tuning or redesign is going to change that.

True but these young kids with that Crypto money might be the new buying force behind these new S650's.

 

[Deleted member 64400]

Slight bump in sales. The current Mustang formula is just not working.

What do you think Ford should do to make the Mustang more appealing?

 

[Deleted member 64400]

I'm a young person and cars are basically my religion lol. With every generation, you've had people who loved cars and driving, and the majority of people who didn't. Back in the day, you didn't have an option, even if you didn't like cars and driving, you still often had to drive to get around. These days, the people who don't want to drive just take an Uber, or rely on public transportation to get around, people like them have always existed, it's just easier to live that way than it used to be.
I think people are mistaking the decline in young people driving for a decline in the love for cars.

My point is, the passion is still there, and if anything, it's getting stronger. Look at how many young people you see sharing and talking about cars on social media for instance. People literally running after cars at events because they want to film and interact with them.

Exactly I believe once young people start figuring out how to make good consistent money, they will be the main buyers of the S650 Mustang.

 

[Deleted member 64400]

It's interest rates. A lot of people just look at MSRP then go straight to the monthly payment. A GT is recreation for a LOT of people. Hell, people finance mods or all the aftermarket places wouldn't offer terms for toy add on's.

When people want toys for recreation, they get them whether it's a car or a boat or a vacation they can't afford. Debt is preventing sales of a lot of things. Most people apparently don't mind debt because most people can't pay cash because they don't have it. People aren't willing to live small, temporarily. There wouldn't be the dirty finance offices if this weren't true. A clerk can do titles and licenses. Most people look at the "muntly payment". So do car sellers. That's where they make money, in SELLING cars. Debt for toys is stupid, especially mods......which is crazy. Just another opinion. Go for it.

Very true.

 

[AZ_Ryan]

What do you think Ford should do to make the Mustang more appealing?

It may not be perfect, but I firmly believe the car is not the problem. The S550 was wildly successful, and the S650 is basically just an updated version. As the famous saying goes..."it's the economy, stupid".

 

[Deleted member 64400]

It may not be perfect, but I firmly believe the car is not the problem. The S550 was wildly successful, and the S650 is basically just an updated version. As the famous saying goes..."it's the economy, stupid".

Lol facts I'm hoping the economy changes for the better very soon.

 

[Gregs24]

Who placed the order for the lot?

Special orders are frequently a spec that is not on the lot, more bespoke and often harder to sell if the original order customer drops out. New cars ordered for stock will be of a quick turnover spec, although Ford certainly in the UK often dictate the spec of showroom cars give or take a bit.

 

[Gregs24]

It’s not the rates, although ain’t gonna argue they shouldn’t go down, the rates aint so extreme they haven’t been seen prior. It’s climate change but not the one everyone assumes but rather social climate, also susceptible to patterns of waves. Ignite a desire and provide a means and people will sign away time in a heartbeat.

Agree - people don't want coupes in general, they want SUV's. A big SUV carries more 'status' to people than a coupe.

 

[Gregs24]

Lol facts I'm hoping the economy changes for the better very soon.

Will make no difference - people will just buy higher spec SUV's.

Also it is easy to blame the economy, but people who buy Mustang's are a lot less affected than those on much lower incomes.

Most people don't buy coupes any more, that is the long and short of it.

 

[IceGamer]

Will make no difference - people will just buy higher spec SUV's.

Also it is easy to blame the economy, but people who buy Mustang's are a lot less affected than those on much lower incomes.

Most people don't buy coupes any more, that is the long and short of it.

I would slightly disagree. Swindling demand for coups/convertibles is most likely a strong factor but if demand was higher I doubt Mustang sales would be greatly affected by it. The S650 isn’t such a compelling offering after all. I just test drove one last week and in it on itself it’s a great car but certainly not worth 65000€ or $76000. It feels slow and compared to other offerings at that price point it feels very outdated and outclassed. 10 years ago we could buy the S550 for a little over 42000€ or $46000. That’s a price increase of almost 55% in 10 years for a product that hasn’t changed all that much. Inflation in the same period was 26.5%...

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