2024 Mustang sales lowest in history of Mustang

[Upacurb]

OK we don't get that cat here so didn't realise it had changed so much. Which one came first?

Honda looks good!

They both came around the same time.....both were new for 24 I believe.....

Just picked up a 25 Accord for my daughter- the front looks more similar in the picture then in real life if that makes sense but they do look kind of similar...that being said .....Honda and Ford....their designers were definitely thinking alike as I can see how someone could make the comparison....

They both went from a more rounded to more angular/ flatter sides (talking about door area)

Personally I kind of think the S650 looks more like the S550 then a Camaro - which is not a bad thing.....I dont think 90% of people could tell the difference between and S550 and S650 - I also think the S650 looks much better in person then in photos

I think they are both really good looking cars - I know other keep saying the hips are different but I dont know they kind of look the same to me?

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[Louis-Stang]

It’s not the screens or the new look of the S650 platform. It’s the economy and price of everything these days. Yes the Mach E sold more but that’s because the price of those vehicles was slashed. Also the Mach E is an SUV which makes it more practical. People have their own motivations for coming up with reasons. An average vehicle costs $48k, interest rates are high and the cost of living skyrocketed. The slow sales of the 2024 Mustang was due to the time that we are now living in

 

[Gregs24]

Things don’t seem expensive, they ARE expensive. Being very close to the oil industry, things have cascaded or perhaps “snowballed” as a result of artificially high fuel costs incurred starting in January, 2021. When US states like West Virginia start paying 1/2 European fuel costs, things are in the shîtter. When that hits oil producing states like Texas, it’s a genuine clown show. The fuel costs went up suddenly and stayed high for a long time. We couldn’t get drilling leases approved, and approved leases were sometimes halted. The whole industry became harder to work in.

When your fuel costs go up that much, every good that travels in intrastate, interstate and inter-country travel costs more. Sometimes a lot more.
I don’t know if you’ve heard, we’re a big country. We let people build houses in flood zones, tornado alley, hurricane alley, earthquake alley, and pretty much everywhere else and have to ship goods like food from the source to the destination and it costs a bit. So everything that is shipped is costing us disproportionately more money for a period of almost 2 years and at the absolute worst time. Once restrictions for C*vid were lifted, the economy stumbled and continues to. Fuel prices are fickle; when the price of gasoline goes up, good tend to go up almost immediately; look to UPS for pre-cursor behavior. When UPS adds the fuel surcharge (that never goes away), other goods are likely already more expensive, or will be soon, but when fuel prices crash, shipped goods remain expensive asymmetrically.

So shipped goods are more expensive to get, including parts that make up a Mustang, the assembled Mustang itself, Ford is subsidizing the wasteful EV division with ICE profits.
Let the market decide what we want to buy without weighing the scale and maybe it will improve for the Mustang line.

Not sure why C*vid is missing an 'o'?

Agree fuel costs are an issue for many people and there is a knock on impact on movement of goods. But those fuel costs are included in inflation figures and the US like the UK has falling fuel prices (admittedly from a high point). Wages have risen (above the rate of inflation now) so with time the balance will redress. Maybe things were too good for a while before that with low inflation and higher wage rises making people better off and making them think it would last forever, which it never does.

You should be happy that your fuel costs are as low as they are!

Ford Blue subsidising EV's - well yes because EV development is expensive. Are you suggesting they don't bother and don't develop EV's? Remember Ford operates in a global market, what is happening in the US is not replicated in all markets. If Ford ignore EV's they will be fighting over a smaller and smaller global ICE market until that pie is so small it is of no value, then what? No more Ford!

Once and for all however, if people wanted Mustang's they would buy them, they are still very good value in the overall car market (which has moved up with inflation) so if sales are slow or falling then it tells you very clearly that people do not want cars like the Mustang any more. Not us the Mustang owners - we clearly do want Mustangs, but the others buying the 98% of Ford's that are not Mustangs. They are not wrong to buy what they want, just they have different priorities. You cannot criticise people for buying EV's or trucks or SUV's if that is what they want, and if there are bigger discounts or incentives to buy EV's then that is factor they will consider.

For many people a car is a washing machine (maybe not painted white) which goes from A to B, keeps them dry and warm and costs them as little as possible to run - that is it, nothing more nothing less. They waste their spare time on painting or walking in nature or playing a musical instrument, not enjoying driving their car. It doesn't make them wrong, just different, which I respect.

 

[smurfslayer]

Ford Blue subsidising EV's - well yes because EV development is expensive. Are you suggesting they don't bother and don't develop EV's?

I’m suggesting that “robbing Peter to pay Paul”, in essence, is a business strategy where you prop up a failing business unit - EV’s by increasing prices on your successful business unit - Think F150’s. I know there are not a lot of F series trucks relatively in Europe... Texas probably has more registered F250’s than all of Europe, but it’s a different market completely.

But let’s just say that there’s a 3% impact to the F150/250/350 and say 5% to vehicles like the Dark Horse & Raptor. Honestly I think those numbers are low, and the latter 2 vehicles are luxuries. None of us NEEDs either of those vehicles, we WANT them. But the F series is the mainstay of farming families, oil industry workers to name 2 very signifiant users by volume. So, the family truck that these people use costs 3% more, they need to make that money up and they’re like everyone else: They are not going to eat that cost free of charge. They’re going to pass that extra cost on to their consumers or their employers.

Ford operates in a global market, what is happening in the US is not replicated in all markets. If Ford ignore EV's they will be fighting over a smaller and smaller global ICE market until that pie is so small it is of no value, then what? No more Ford!

But, what Ford does in these local markets can absolutely impact costs elsewhere - see above; the F series buyer pays more and passes that cost along. The additional cost doesn’t disappear into the vapor because a border or ocean is crossed. Ford needs think more responsibly about development because they’re likely to drive potential customers to other marques with a less expensive offering - Chevy or Ram trucks. Now they’re compromising the number one selling vehicle. Keep that up and guess what? No more Ford!

There’s a balance to be struck in EV development and Ford has not found it. They’re tipping the scale with a heavy weight towards the EV’s. Admittedly, they have good performance from a power perspective, but they do not scale well in their current form. Lightning and Mach E ranges plummet at highway speeds. The lightning in particular suffers a huge hit in available range when towing. While they do well in some urban markets, they perform poorly in rural areas separated by motorways/interstates or when having to haul generous amounts of cargo.
They’re simply not as mature a technology as the ICE platforms. More modern, yes, but not as mature.

Once and for all however, if people wanted Mustang's they would buy them, they are still very good value in the overall car market (which has moved up with inflation) so if sales are slow or falling then it tells you very clearly that people do not want cars like the Mustang any more. Not us the Mustang owners - we clearly do want Mustangs, but the others buying the 98% of Ford's that are not Mustangs.

Maybe to an extent, but Ford is deliberately making other models more attractive financially. And to your point below, some of the new buyer segment just don’t care about enthusiast vehicles.

I don't think anyone here thinks the current Mustangs are inexpensive for what you get. They may still be a good ‘buy’ for folks like us, respectively. How many fewer people would buy EV’s if Ford priced them at cost, rather than selling at a loss? how many more of those buyers would consider the Mustang instead were it priced without the overhead of Ford’s EV boondoggle?

For many people a car is a washing machine (maybe not painted white) which goes from A to B, keeps them dry and warm and costs them as little as possible to run - that is it, nothing more nothing less. They waste their spare time on painting or walking in nature or playing a musical instrument, not enjoying driving their car. It doesn't make them wrong, just different, which I respect.

True, and we the enthusiast consumers tend to not understand this about most car buyers.

 

[Katastrophe]

Forgive me for not wading through 18 pages of this topic and reading every comment, but if no one else has said it...I for one am HAPPY that the sales are this bad. In fact, I hope they get worse.

There is NOTHING more that I LOVE to see than people speaking with their wallets. The reason things are the way they are (EVERYWHERE...not just overpriced toys) is because people just keep giving in and spending because..."it's just the way it is". That kind of thought process is what got us all in this place to begin with. To be clear...this isn't just a problem with Ford...it's a problem everywhere.

Anyway, I'll stop before this turns into a political rant...

TLDR: The car is TOO much money. Either make the car WORTH it's price (content or quality) or lower the price, IMHO.

 

[Mustang1987]

Forgive me for not wading through 18 pages of this topic and reading every comment, but if no one else has said it...I for one am HAPPY that the sales are this bad. In fact, I hope they get worse.

There is NOTHING more that I LOVE to see than people speaking with their wallets. The reason things are the way they are (EVERYWHERE...not just overpriced toys) is because people just keep giving in and spending because..."it's just the way it is". That kind of thought process is what got us all in this place to begin with. To be clear...this isn't just a problem with Ford...it's a problem everywhere.

Anyway, I'll stop before this turns into a political rant...

TLDR: The car is TOO much money. Either make the car WORTH it's price (content or quality) or lower the price, IMHO.

They can't lower the price because inflation. GM and Dodge couldn't make their muscle car offerings profitable so they gave up.

It's either these prices or no mustang.

The whining is getting out of hand.

 

[Dragster]

Forgive me for not wading through 18 pages of this topic and reading every comment, but if no one else has said it...I for one am HAPPY that the sales are this bad. In fact, I hope they get worse.

There is NOTHING more that I LOVE to see than people speaking with their wallets. The reason things are the way they are (EVERYWHERE...not just overpriced toys) is because people just keep giving in and spending because..."it's just the way it is". That kind of thought process is what got us all in this place to begin with. To be clear...this isn't just a problem with Ford...it's a problem everywhere.

Anyway, I'll stop before this turns into a political rant...

TLDR: The car is TOO much money. Either make the car WORTH it's price (content or quality) or lower the price, IMHO.

I posted in a thread a while back about the prices that I was concerned that the price increases would do serious damage to the Mustang brand, and it looks like the sales results are backing that up. While I agree with you that people should vote with their wallets, I would hate to see the Mustang go away. But if that happens, Ford have nobody to blame but themselves. They have drastically raised prices of real world builds the last two years on a car that is, for all intents and purposes, a reskinned S550 that's been on sale since late 2014. Meanwhile GM invested billions in the Corvette and are reaping the rewards.

 

[MegaMan]

They can't lower the price because inflation. GM and Dodge couldn't make their muscle car offerings profitable so they gave up.

It's either these prices or no mustang.

The whining is getting out of hand.

Agreed with the whining lol. I’m more than happy to pay the price for a car that is becoming a rare breed, that is a hell of a lot of fun, puts a smile on my face, sounds kick ass, is fast as hell, all the while looking great while doing it. A freakin bargain if you ask me. Find me a car for 60K (new) or less that does the same.

 

[Mustang1987]

Agreed with the whining lol. I’m more than happy to pay the price for a car that is becoming a rare breed, that is a hell of a lot of fun, puts a smile on my face, sounds kick ass, is fast as hell, all the while looking great while doing it. A freakin bargain if you ask me. Find me a car for 60K (new) or less that does the same.

You can't find a car in the same price bracket that will get anywhere near the same amount of looks that this one will get you! A blast!

 

[robvas]

You can't find a car in the same price bracket that will get anywhere near the same amount of looks that this one will get you! A blast!

Being the only option don't make it okay

 

[Mustang1987]

Being the only option don't make it okay

It means every other automaker couldnt make a muscle car profitable. So if it has to be a couple grand more or no mustang, then I choose the couple grand more.

 

[robvas]

It means every other automaker couldnt make a muscle car profitable. So if it has to be a couple grand more or no mustang, then I choose the couple grand more.

Wasn't the Camaro a hair cheaper?

again, not enough demand to make the car

 

[jimbo67]

Agreed with the whining lol. I’m more than happy to pay the price for a car that is becoming a rare breed, that is a hell of a lot of fun, puts a smile on my face, sounds kick ass, is fast as hell, all the while looking great while doing it. A freakin bargain if you ask me. Find me a car for 60K (new) or less that does the same.

The people who are whining, are the ones who want it but can't afford it. It was a little over budget for me but honestly, still feel it was a good decision.

 

[Mustang1987]

Wasn't the Camaro a hair cheaper?

again, not enough demand to make the car

Probably, but it wasn't profitable sadly. If the Camaro made money it'd still be here.

 

[Dragster]

The people who are whining, are the ones who want it but can't afford it. It was a little over budget for me but honestly, still feel it was a good decision.

I don't think that's always the case. I'm sure there are some people that simply can't afford it, but there's also people that just feel like the price isn't justified anymore.

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