Report: Mustang Baja Off-Road Model Previewed to Dealers

[JGillis]

Ford’s Mustang Family Could Get Even Wilder With a Reported Off-Road Baja Model

https://www.motortrend.com/news/ford-mustang-baja-off-road-report

An off-road Mustang would potentially blend pony-car performance with Raptor know-how.

Ford CEO Jim Farley has said he wants the company to become the “Porsche of off-road,” and if a new report is accurate, Ford could be preparing one of its wildest interpretations of that idea yet. Automotive News (subscription required) reports that the Blue Oval is working on an off-road-ready Mustang Baja, taking the Mustang name into territory we’ve never seen it roam before.

According to the report, Ford has gone as far as showing dealers “an off-road Mustang called Baja.” There is no firm timeline for when, or if it would reach production, but the idea potentially represents another major expansion of the Mustang family beyond street-based models such as the new 795-hp Mustang Dark Horse SC that’s arriving in dealerships soon.

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[SR5BART]

Why do they keep whoring the Mustang name all over the place. Stop it already.

 

[MidwayJ]

Well if they do an off road Mustang I hope it doesn't look anything like that. This pic looks like a Mach E.

 

[mthx]

Why do they keep whoring the Mustang name all over the place. Stop it already.

Yeah, that’s the part I don’t like either. It dilutes what the Mustang name has meant for decades.

Ford’s branding team seems to have a hard time coming up with new names.

If something sporty needs a name, just slap “Mustang” on it.

Ford marketing meeting:

“We need a name for our new model.”
“Mustang?"

“But it’s not really a Mustang.”

“Perfect. Mustang it is.”


At this rate Ford will eventually sell two things: Mustangs and F-150s

 

[mthx]

Well if they do an off road Mustang I hope it doesn't look anything like that. This pic looks like a Mach E.

Maybe ....

 

[rush014]

Maybe ....

Oh Lordy........Take my money Ford if it looked like this.

 

[Q6543]

Waiting for it to be based off the SC and have a 200K plus starting price, topping out at 300k with ADM all said and done

“MUSTANG DARK HORSE SC RAPTOR R CARBON”
Has a ring to it… rolls off the tongue

and Farley will act like he did you all a huge favor because DAKAR porche’s are like 4-500k

 

[porphyre001]

Yup, exhausting. That's a Mach-E, not a Mustang. Whoever came up with the "Mustang Family" idea should be fired.

The Ford Canada website has been showing this split for a while, but it doesn't seem the EU or AU sites have followed suit yet. USA obviously hasn't either....

https://www.ford.ca/

 

[armyGT]

Farley builds cars based on HIS salary! With him at the helm, FORD will be another Studebaker!!
Toys for big boys...screw the rest of you poor slobs that make under $100K per year!

 

[MaddNomad]

Yup, exhausting. That's a Mach-E, not a Mustang. Whoever came up with the "Mustang Family" idea should be fired.

The Ford Canada website has been showing this split for a while, but it doesn't seem the EU or AU sites have followed suit yet. USA obviously hasn't either....

https://www.ford.ca/

But….. he wants the Mustang to be like Porsche.

 

[Wiley Marmot]

Oh! THOSE marketing guys!

 

[Mr Hyde]

brand recognition. The mustang needs to maintain its own identity. They have plenty of cars people would remember if they were to bring the nameplate back. Farley is obviously addicted to illicit substances it would seem with these hairbrained ideas.

 

[DarkkMatter]

Friend of mine, that is a huge Mustang fan, said it looked like a bug that should be squashed.

They should have called it something else, other than a Mustang.

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