2024 Mustang sales lowest in history of Mustang

[MaddNomad]

As much sense as it makes, making the Mustang into a two-seater would be suicide

Last year, Nissan sold 3,164 Zs, while Toyota sold 2,615 Supras. Mazda sold 8,100 Miatas

I get what he’s saying though. Maybe keep it as a 4 seater but with a lighter chassis is a good middle ground. It’s been balancing between that sports car/GT identity too long as far as the compromises go. Pony’s been getting plump

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[dfanucci]

I've owned every generation of Mustang (yes, even the Mustang II) I've purchased every Mustang I've owned from 1989 on brand new. The s650 is the first Mustang I have not purchased. IMHO Ford dropped the ball on both exterior but mostly interior design. I hated it from the first reveal, and as a Ford stock owner, I knew it was gonna tank (don't get me started on a 70+k car that's only benefit over stock is 14hp and sus mods)

Ford lost sight of what the Mustang is by trying to make it a brand. It's a road they are going to double down on as well. The Mustang of the past is basically over...

 

[SSuperDave]

I use an inflation calculator for a lot of stuff, its a real eye opener. I made $121K in 2014, adjusted for inflation, that's around $167K today, and I make nowhere near that now. On the other hand, the new GT I bought in 2014 stickered at $33K, and the one I just got stickered at $44K, which is exactly in line with inflation.

 

[robvas]

I get what he’s saying though. Maybe keep it as a 4 seater but with a lighter chassis is a good middle ground. It’s been balancing between that sports car/GT identity too long as far as the compromises go. Pony’s been getting plump

I wonder how much lighter they could realistically make it

3,800lbs for a base model GT
Camaro LT1 is about 125lbs lighter
BMW M3 is about 100lbs heavier
Scat Pack Challenger is about 400lbs heavier

Supra GR is 400lbs lighter though...

 

[MidwayJ]

I think the biggest reason why mustang sales are struggling is the excitement factor relative to the price...not a huge leap forward in design, platform, or tech, while being priced like it is.

Bingo! Look at the buzz Chevrolet created with the C8. Customers notice when companies add value to the product. Another example is the Hyundai Elantra N. It's better than anything else at its price point.

I say, offer a mustang sedan with a v8, muscle car looks, and a real usable backseat, that will appeal to most mustang buyers who want a mustang, but really need that additional backseat space.

I used to be against this, but I believe adding practicality is a key to appealing to the younger generations. They're not going to buy a second car as a toy.

Even a small performance oriented SUV to compete with BMW and Audi's offerings would be popular, I think. Sadly, Ford would ever put a Coyote in such vehicles due to fuel mileage constraints.

 

[MaddNomad]

Bingo! Look at the buzz Chevrolet created with the C8. Customers notice when companies add value to the product. Another example is the Hyundai Elantra N. It's better than anything else at its price point.


I used to be against this, but I believe adding practicality is a key to appealing to the younger generations. They're not going to buy a second car as a toy.

Even a small performance oriented SUV to compete with BMW and Audi's offerings would be popular, I think. Sadly, Ford would ever put a Coyote in such vehicles due to fuel mileage constraints.

Yeah but obviously the sedan would outsell the coupe, then what’s stopping Ford from being like “let’s cancel the coupe for the sedan. It just has extra doors” that’s one thing people don’t consider. That’s very possible considering how they’re all twisting this Mach E thing

 

[MegaMan]

If you look at my paycheck it is not inflation killing me, it is taxes

If you account for all taxes that you pay including sales tax, property tax, income tax, capital gains, etc…. You are paying over 50% of your net income to the US Gov’t. You are a 50% employee of the US Gov’t.

You technically pay taxes to flush your toilet- because you have to pay taxes on your water bill. Think about that.

In order to combat inflation you simply have to make a lot more money

 

[MaddNomad]

I wonder how much lighter they could realistically make it

3,800lbs for a base model GT
Camaro LT1 is about 125lbs lighter
BMW M3 is about 100lbs heavier
Scat Pack Challenger is about 400lbs heavier

Supra GR is 400lbs lighter though...

That I’m not sure, I just know when Camaro went to the Alpha platform it was around 200ish lbs lighter, then you had the added benefits the chassis had dynamically.

With S650 maybe they should’ve did what Toyota/Subaru did with the GR86/BRZ. Hood, roof, fenders became aluminum but that car was already light.

 

[Mspider]

Doesn't a Plaid 60-130 in under 5 seconds? 0-150 in under 10 seconds? What stock gasoline car is beating that? (that doesn't cost 3 times as much?)

I don`t think people understand how fast the plaid is. I saw a video of one beating a Mclaren 720s on a roll race.

If straight line is the goal I don`t know why anyone would buy a gas car anymore.

 

[Farmer Fran]

If you account for all taxes that you pay including sales tax, property tax, income tax, capital gains, etc…. You are paying over 50% of your net income to the US Gov’t. You are a 50% employee of the US Gov’t.

You technically pay taxes to flush your toilet- because you have to pay taxes on your water bill. Think about that.

In order to combat inflation you simply have to make a lot more money

Yep and at my education level and age I am topped out I.E. Screwed

 

[DeluxeStang]

Bingo! Look at the buzz Chevrolet created with the C8. Customers notice when companies add value to the product. Another example is the Hyundai Elantra N. It's better than anything else at its price point.


I used to be against this, but I believe adding practicality is a key to appealing to the younger generations. They're not going to buy a second car as a toy.

Even a small performance oriented SUV to compete with BMW and Audi's offerings would be popular, I think. Sadly, Ford would ever put a Coyote in such vehicles due to fuel mileage constraints.

Here me out, what if Ford developed a next gen mustang to ride on the same platform as a sedan, and maybe even found a way where that platform could accommodate a next gen mach-e with both gas and electric powertrain capabilities. Then you have a platform that's future proofed, but you're also distributing the development costs for this platform across 2-3 models, not just 1. It could be a way to give the mustang the more advanced platform it deserves, without the price going nuts, and offering a gas powered mach-e would improve sales imo.

This is where I get super radical, and a lot of you guys won't like this idea, and that's ok because it involves EVs. Ford's developed a new compact EV platform that will underpin multiple different kinds of vehicles. I know we tend to be doom and gloom, and a lot of people like to cite Ford's current EV struggles with platforms that were extremely cost inefficient by Ford's own admission as proof that afford profitable EVs will never exist.

But Ford's been quoted prices for about 70% of the components on this platform, they're pretty close to knowing what it's gonna cost, and have said it will be competitive with other low cost EVs. The guy who engineered the platform created the model 3 and model y, and people are saying these are even more impressive.

What if Ford took this EV platform, this tiny, inexpensive platform, and gave us a small EV coupe with a starting price of around 25-30k and maybe 250 hp? There isn't a huge audience for that sort of thing, but if you relied on a ton of shared, inexpensive parts to build it, you wouldn't have to sell a ton of them for a product like that to be profitable. Maybe make it look a bit like a notchback mustang or something, the return of the not super fast, but super affordable, great to look at coupe that basically everyone could afford. Offer a ton of visual customizations from Ford so young people can personalize it. There's no EV on the market like that, the market isn't huge, but there are no competitors either.

 

[MidwayJ]

Yeah but obviously the sedan would outsell the coupe, then what’s stopping Ford from being like “let’s cancel the coupe for the sedan. It just has extra doors” that’s one thing people don’t consider. That’s very possible considering how they’re all twisting this Mach E thing

A Mustang sedan would probably not outsell the coupe right off the bat, but if it eventually did so be it. A four door V8 Mustang is better than no Mustang.

 

[Mspider]

Here me out, what if Ford developed a next gen mustang to ride on the same platform as a sedan, and maybe even found a way where that platform could accommodate a next gen mach-e with both gas and electric powertrain capabilities. Then you have a platform that's future proofed, but you're also distributing the development costs for this platform across 2-3 models, not just 1. It could be a way to give the mustang the more advanced platform it deserves, without the price going nuts, and offering a gas powered mach-e would improve sales imo.

This is where I get super radical, and a lot of you guys won't like this idea, and that's ok because it involves EVs. Ford's developed a new compact EV platform that will underpin multiple different kinds of vehicles. I know we tend to be doom and gloom, and a lot of people like to cite Ford's current EV struggles with platforms that were extremely cost inefficient by Ford's own admission as proof that afford profitable EVs will never exist.

But Ford's been quoted prices for about 70% of the components on this platform, they're pretty close to knowing what it's gonna cost, and have said it will be competitive with other low cost EVs. The guy who engineered the platform created the model 3 and model y, and people are saying these are even more impressive.

What if Ford took this EV platform, this tiny, inexpensive platform, and gave us a small EV coupe with a starting price of around 25-30k and maybe 250 hp? There isn't a huge audience for that sort of thing, but if you relied on a ton of shared, inexpensive parts to build it, you wouldn't have to sell a ton of them for a product like that to be profitable. Maybe make it look a bit like a notchback mustang or something, the return of the not super fast, but super affordable, great to look at coupe that basically everyone could afford. Offer a ton of visual customizations from Ford so young people can personalize it. There's no EV on the market like that, the market isn't huge, but there are no competitors either.

Have you noticed EVs all look alike? They have the same skateboard type of proportions. That`s the fear I would have sharing a platform.

 

[MaddNomad]

A Mustang sedan would probably not outsell the coupe right off the bat, but if it eventually did so be it. A four door V8 Mustang is better than no Mustang.

I wouldn’t but I get your pov. The ironic thing is this is all avoidable.

 

[DeluxeStang]

I don't know about that.

It looks too much like the previous model (which make sense since it's just a new front/rear end), and it also started to adapt the same ugly front end styling of every other car. The rear end is an eyesore as well.

People compare it to an Accord. That's not good for any car.

People also say it looks like the Camaro. Mustang owners don't want to look like a Camaro.

The s650 just has more prominent hips, one of several design improvements over the s550, that's a call back to even the '65, but especially the '67-70 mustangs. Sexy rear hips aren't a mustang or Camaro thing, they're a sports car and muscle car thing, something designers do because it's the best way to make something look attractive.

The mustang isn't ripping off the Camaro, it's ripping off itself, people just say it's ripping off the Camaro because muscle cars basically have all had that similar muscular rear end look. The front looks good, especially in person, the grille opening isn't really bigger at all, it just looks bigger because of the contrasting black design element below it, which actually looks like a more restrained gt 500 front end, I dig it. The back is a clear call back to the '67-68 the indent is a modern take on the concaved shape from the older cars.

More controversial elements like the rear diffuser will likely change with the refresh, my guess is it'll be less aggressive, but we'll see a diffuser integration and bumper cuts that are closer to the GTD, which looks really good.

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