Buying a new Dark Horse….discount off MSRP?

[noac]

I am thinking about buying a new Dark Horse Mustang…..not a HP car. What types of discount of MSRP should I be expecting…thanks

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[Germansheperd]

Last month I paid straight invoice for my DH:
MSRP-$73,260
Invoice-$69,705
Maybe I could’ve done better I don’t know but the dealership is 1.1 mi from my house so they are SUPER convenient.

 

[smurfslayer]

If you’re in MD, GTFO of the DC metro buying market first. I wouldn’t buy around Richmond either without securing a deal FIRST before driving all that way.

I got almost 5k off msrp last July, but it took some calling and persistence. I spent weeks just browsing inventory, then settling on my options, and about 3 days calling. I ended up having to fly S/A to Waco to get to the dealer and drive home.

The closer you are to an urban market like DC, the higher your price will be.

 

[Skye]

Auto markets are much like real estate: prices are local. In your immediate area, I would expect pricing to be higher. You do have an advantage in that you live in a vehicle-dense location; you'll have a broader selection or potentially an easier time finding.

Maybe take a grid approach, checking your immediate region for general pricing, but then looking to the NW, W and SW.

Spit-balling, going further out, Pittsburgh, Columbus, Cleveland, Raleigh. Taking a roll of the dice, check in with a more rural dealer and place and order. IF they can secure an allocation, you might get something built instead.

You'll later have to weigh the discount received against the cost of travel to pickup and then bring back. So as to make the best apples-to-apples comparison, specify no dealer add-ons and ask about doc fees upfront.

Time and effort. It's could go like looking for employment: you keep crapping out, then, something unexpectedly falls in your lap.

Back to your original question...I live in an area dominated by trucks and SUVs. While I have not priced a DH, I have been getting advertisements from the local dealer, offering GTs in Premium trim at 10% off MSRP. That they're discounting this much upfront lends to the thought there's more reduction possible.

I've noticed another thread, measuring or judging the differences between a GT Premium and DH base. It's something else to consider.

https://www.mustang7g.com/forums/threads/dark-horse-vs-gt-premium.165276/

Edit,

An addition thought...

At the time I was pursuing my car in 2022 (transitioning from pandemic and to Ukraine, materials and logistics were F'd up, worldwide), the market was MSRP+$5K; this was the average amount most were paying for my build, and, the starting offer from my local dealer. Cars were then taking six months or more to be built.

We went back-and-forth a few times, each attempting to secure the best price for themselves. My last bid was MSRP+$650 and no dealer add ons. My reasoning with the salesperson: that was what it was going to cost me to place the same order with an out-of-state dealer (Granger Ford) and drive or ship it back. They agreed.

^ This might be a tactic you want to try, if you find a comparable or place an order. You'll need to present your data at the time of the discussion while being prepared to source something elsewhere.

 

[10basscat]

I bought mine less than 2 weeks ago and I’d been watching prices for a while. Depends on the area but also how long the car has been on the lot. If they just got it in expect little to no discount. I got $3,500 off MSRP. I found 2 with the same discount and both had been on the lot for >100 days. Good luck!

 

[mwbgxp]

I ordered a 2025 DH Premium Auto w/o handing package in Aug 2024 and got delivery in Dec 2024. Price was $3100 below MSRP.

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