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Thomas

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If true, then the Mustang as we knew it is dead. Also good luck to Ford selling re-badged products at premium prices. If this was a new and unique product, a high price could be warranted
I wouldn't go that far. The mustang "as we knew it" going back to its origins and mission really is the Ecoboost. That is the really the essence of what the car was. A good looking, fun, stylish car with some performance. The GT is (and always was) the spicier version. Both are very very competent cars.

The performance segment these newer hi-po versions live in did not exist originally. There were analogous models, but technology has radically accelerated how high that top end can go which is cool.

It seems to me that what people are struggling with is the perception that they should be able to instantly afford what they perceive as "the highest performance variant" for some reason. Some of it could be the struggle to separate historical perceptions and cumulative marketing choices by Ford from the underlying HW and its capabilities (which just highlights how much branding and marketing irrationally alter people's perception of reality). Some of it could just be "keeping up with the Jones's".....at which point I'm sorry but...who cares.

Frankly I'm miffed that Ford didn't go FARTHER and make it MORE expensive and give it a real SLA, and just cut weight out of the thing, targeting a 200kish price point. Make it a bit lower and leaner. That would have been awesome. It's probably still just a limitation of the ancient platform they are working around.

Finger's crossed for the next platform. Whenever that is.
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Epiphany

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Well said. I've been begging for an SLA since the Fox years.
 

Rev Happy

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They really do offer plenty of options in terms of performance and price. A mustang GT at 40K is still a good deal in my opinion. 03-04 Cobras were that over 20 years ago and the new GTs are so much more car. If you think that's still too expensive, well then you have the ecoboost. If you think the Dark Horse is too expensive, you have the GT, etc...

And ya I agree, I wish they would have gone farther. If Ford were to develop a new FPC motor and have N/A and Turbo variants, Multimatic dampers, and lighter weight overall, I would have no problem paying for it. I hope they are planning to go this route.

With that being said, if the new CFTP SC is 140K+ before the mark ups? I don't think it's worth the price.
 
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broncoboy22

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They really do offer plenty of options in terms of performance and price. A mustang GT at 40K is still a good deal in my opinion. 03-04 Cobras were that over 20 years ago and the new GTs are so much more car. If you think that's still too expensive, well then you have the echoboost. If you think the Dark Horse is too expensive, you have the GT, etc...

And ya I agree, I wish they would have gone farther. If Ford were to develop a new FPC motor and have N/A and Turbo variants, Multimatic dampers, and lighter weight overall, I would have no problem paying for it. I hope they are planning to go this route.

With that being said, if the new CFTP SC is 140K+ before the mark ups? I don't think it's worth the price.
Agreed with this. I would add though they haven’t done enough to make more S550 owners want to trade up. Some have for sure. But it seems like many more S197 owners upgraded and lots of S550 owners are standing pat until something more unique comes out
 

Rev Happy

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Ya I really think they are limited to what they can do with this platform/budget. I'm sure the guys at Ford Performance/Racing want to do more. Hopefully they can with the next one.
 


LouG

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Just read starting msrp from an insider is $110k. Wow. You’re killing me Ford. You’re making me seriously consider the z06 or eRay.
$30K or so more than a DH for all those goodies?
$NZ160 ish K.
Bloody bargain.
 

roket

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Just read starting msrp from an insider is $110k. Wow. You’re killing me Ford. You’re making me seriously consider the z06 or eRay.
what's the source of this? because i honestly don't buy it. Ford has themselves in an odd corner for pricing and power numbers, and i seriously doubt base price will be $110k. maybe it's naive optimism, but i'm thinking base price will be mid to high $80k. the price of a base GT500 in 2021 was $74,095 after destination and delivery and gas guzzler tax. in 2026 money, that's about $88k
 

BrakeFade

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what's the source of this? because i honestly don't buy it. Ford has themselves in an odd corner for pricing and power numbers, and i seriously doubt base price will be $110k. maybe it's naive optimism, but i'm thinking base price will be mid to high $80k. the price of a base GT500 in 2021 was $74,095 after destination and delivery and gas guzzler tax. in 2026 money, that's about $88k
base gt500 was at $80k in ‘22. Fully loaded DH is $88k. Don’t think the DHSC will be anywhere near that.
 

BrakeFade

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slightly better look at that:
1768627201062-a6.webp
yeah, that definitely says "BOSS". wonder why Ford abandoned that and went with "SC" instead? but also, it could've been one lone developer adding that to a test build of the IPC software. we don't know and probably never will
Boss Dark Horse would’ve been cool.
 

roket

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base gt500 was at $80k in ‘22. Fully loaded DH is $88k. Don’t think the DHSC will be anywhere near that.
i guess we'll see. but i do just want to mention this:
a highly optioned 101A EcoBoost can come to $43,835, the premium EcoBoost starts at $39,035.
a highly optioned 201A EcoBoost can come to $49,980, the GT starts at $48,500.
a highly optioned 301A GT can come to $63,000, the GT premium starts at $53,020.
a highly optioned 401A GT can come to $71,225, the Dark Horse starts at $66,770.
a highly optioned 600A DH can come to $76,175, the Dark Horse Premium starts at $71,765.
a fully optioned, everything possible 700A DH can come to $88,460 without the appearance package, or $89,605 with the appearance package.

maybe i'm reading into an unintentional pattern, but a fully optioned anything is going to cost more than the basemodel of the next level. the reason why the GTD is $330k to start is because of the carbon fiber body panels, custom suspension, infinite customization, and other things. they're hand-built and, to my knowledge, carbon fiber is still very much a manual process, and an expensive one too. and Ford has an outside high end company, Mutimatic, do the conversion to GTD. the DH SC has significantly less carbon fiber and doesn't go through the channels a GTD does. again, call me naive, but that's my thought process
 

NuclearDiode

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Agreed with this. I would add though they haven’t done enough to make more S550 owners want to trade up. Some have for sure. But it seems like many more S197 owners upgraded and lots of S550 owners are standing pat until something more unique comes out
Moving from a S197 Gen 1 Coyote and a solid rear-axle to the S550 is a sizable leap. And moving from an S550 Gen 2 Coyote to a Gen 3 Coyote is also a sizable step.

The Gen 3 and Gen 4 are basically the same motors. The Gen 4 just comes with dual TBs for the Gen Zers to go along with the Remote Rev and the Samsung screens. Essentially the BMW crowd.
 

broncoboy22

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Yup and then people say why would we expect Ford to invest money in Mustang when sales are so low?

Well part of the reason sales are so low is because they invest so little and only recycle things and consumers are well aware of this.

Put some solid money behind it to reduce the weight and add unique variants and let’s see what happens
 

AZ_Ryan

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Lol... it's like you were born in the 80s or something.... explorer started 1991, bronco 1966. 🤣
70s Lol. Fair point, what I meant was the OG bronco wasn't really an SUV by today's standards, and it didnt start the craze. But the semantics dont have anything to do with the Dark Horse SC topic anyway.
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