April 2025 – Mustang Sales & Production: 4,922 Sold / 6,330 Produced

[Jarstang]

4,922 Units Sold in April 2025 (vs. 4,657 in April 2024)
6,330 Units Produced in April 2025 (vs. 8,705 in March 2025)

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[MikeyV]

Bummer. -22% from last April.

But that's about 1 out of 5 people passing on buying a Mustang this April - those are the folks who want to tune/race and the people that just can't swing the new prices I guess.

I'm skeered guys.

 

[Mustang1987]

Bummer. -22% from last April.

But that's about 1 out of 5 people passing on buying a Mustang this April - those are the folks who want to tune/race and the people that just can't swing the new prices I guess.

I'm skeered guys.

The sales are higher this April compared to last April.

 

[AzkAdAsh]

Bummer. -22% from last April.

But that's about 1 out of 5 people passing on buying a Mustang this April - those are the folks who want to tune/race and the people that just can't swing the new prices I guess.

I'm skeered guys.

You're looking in the wrong column. That's year-to-date, not month-to-month. Ford sold 53% of the April 2024 Mustangs they produced. They sold 77% of the April 2025 Mustangs produced. That's a 5% increase in sales by unit over last year and 45% increase in sales by production volume. With a 5.7% increase in sales in a single month, if that trend continues, the year-to-date numbers will be out of the red by the end of summer.

 

[robvas]

The sales are higher this April compared to last April.

Thought it would have been higher with employee pricing. But better than the 2,000 they would have sold otherwise.

Still down over 20% for the year

Mach E went way down too (no surprise)

 

[ThisBlueGrabsYou]

You're looking in the wrong column. That's year-to-date, not month-to-month. Ford sold 53% of the April 2024 Mustangs they produced. They sold 77% of the April 2025 Mustangs produced. That's a 5% increase in sales by unit over last year and 45% increase in sales by production volume. With a 5.7% increase in sales in a single month, if that trend continues, the year-to-date numbers will be out of the red by the end of summer.

How dare you come in here and carefully analyze something. On days ending in "y," we need to be all doom and gloom about Mustang sales.

But seriously, this is a good summary of the situation.

Re: the YTD decline, it's also worth noting that the Mustang has increased its share of segment at a time when the segment has contracted by nearly 50 percent (mostly because people don't buy two-seat sports cars from any manufacturer in the winter and when there's economic uncertainty/turbulence).

 

[Mustang1987]

Thought it would have been higher with employee pricing. But better than the 2,000 they would have sold otherwise.

Still down over 20% for the year

Mach E went way down too (no surprise)

They sold over 4k in march without employee pricing too, so you're incorrect when you say they would have sold 2000.

 

[robvas]

They sold over 4k in march without employee pricing too, so you're incorrect when you say they would have sold 2000.

March was down almost 30% compared to last year

They should have sold more last month
with the lower prices, no?

They would have sold less without the discount.

 

[Alan Applegate]

Let us not forget market trends. For one, both GM and Chrysler have dropped their ICE performance models, still hoping similar model EVs will retake the lead. With incentives going away soon (Muskized as it were), Ford's Mustang will remain the only true pony car. It will, in my opinion, offer a four door model soon much to us motor heads chagrin. The only question is, will the four door model get a V6? (I shiver!)

 

[Mustang1987]

March was down almost 30% compared to last year

They should have sold more last month
with the lower prices, no?

They would have sold less without the discount.

They did sell more last month than the month before.

 

[robvas]

They did sell more last month than the month before.

I didn't say they didn't. They should have sold more than they did with the price cuts. If McDonald's had $4 Big Macs they would sell way more than last month.

 

[Mustang1987]

I didn't say they didn't. They should have sold more than they did with the price cuts. If McDonald's had $4 Big Macs they would sell way more than last month.

I looked up three SUVs to see what effect it had, and the explorer sold 20k in April compared to 18k in March. So about the same percentage rise as the mustang. Escape and bronco sold less in April than March.

The discount probably just made customers upgrade in trim/packages.

 

[POHLHAMMER]

One thing stands clear from that chart , EV's are dead for now. Now that the libs are attacking Tesla owners , the scam has become apparent. They are a niche vehicle that will only appeal to a few.

I would be very concerned if I were Chrysler or GM putting all their eggs into the EV basket , and saw this chart.

I see only good things for the Mustangs future here. It is quite possible it hit rock bottom last year , and only has one way to go from here.

 

[Mustang1987]

One thing stands clear from that chart , EV's are dead for now. Now that the libs are attacking Tesla owners , the scam has become apparent. They are a niche vehicle that will only appeal to a few.

I would be very concerned if I were Chrysler or GM putting all their eggs into the EV basket , and saw this chart.

I see only good things for the Mustangs future here. It is quite possible it hit rock bottom last year , and only has one way to go from here.

And gas prices will keep dropping which helps the Mustang.

 

[Germansheperd]

You're looking in the wrong column. That's year-to-date, not month-to-month. Ford sold 53% of the April 2024 Mustangs they produced. They sold 77% of the April 2025 Mustangs produced. That's a 5% increase in sales by unit over last year and 45% increase in sales by production volume. With a 5.7% increase in sales in a single month, if that trend continues, the year-to-date numbers will be out of the red by the end of summer.

Not going to happen. You can spin it any way you like but the sales are abhorrent especially for a 2nd year refresh. 2024 should be 3x 2023 and 2025 should be 3x what it is now. It’s very bad.

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