theslerg
Well-Known Member
- Joined
- Jul 21, 2014
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- Ofallon Missouri
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- 2015 Base Ecoboost Auto with Performance Pack
It mite only apply on the Ecoboost.
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Yup. First page of the 8/1 update.It mite only apply on the Ecoboost.
Good post. I can't say i agree 100%, but I do agree it is time to jump in.Unfortunately, not really. 2026 is redux of the changes in 2025 - essentially more decontenting and hidden price increases. (Albeit the 2025 model year saw straight-up price hikes in addition to deleted features like the Wireless Charger and options like the EcoBoost Performance Package.. nothing hidden about that.) For 2026, it's more of the same. Deleted features that are gone for good, plus shuffling of option packages that essentially move previously standard equipment into higher cost option packages.
There are some positives here. You can still get the Mustang you want, but you'll need to be more diligent and educated about what features are included in which trim level and option package. More on that towards the end of this post.
First a somewhat mid-grade recap of how we got here. I'm going to sound a bit like I'm defending Ford, but I'm not trying to. The story of the S650 Mustang has been marred with what is now a clear pattern of cost cutting and it's depressing. On some level, it can't be helped.. sign of the times.
I know that was a lot. But I've been reading this forum from the outside looking in for the last two years and decided to register today because I thought some grounded analysis would be helpful. The situation is not great, but we can all see where we are, where Ford is, and we know that almost nobody is doing better today than they were a few years ago. On that, the issues around the pattern of changes we've been seeing on the Mustang are are complex. They are deep-seated into business kinetics, cause & effect components with tangible consequences, and market realities. It's fitting that the upcoming FX package for 2026 harkens back to the Fox body Mustang of the 1980's.. a fine car in it's own right, but also emblematic of the same cost-cutting and watering down of the Mustang greatness that we are currently seeing with the S650.
- The latest union contract ratified in December 2023 taking effect in Q1 2024 hit the numbers hard where it hurts.
- This was right after Ford took a $2.7 Billion (that's with a "B") hit to the books in Q4 2022 after they pulled out of all attempts to develop and build self-driving cars. This kind of loss is catastrophic in the automotive world. But for Ford, moreso - specifically because Ford sources parts from third parties at significantly higher levels when compared to their competition, which means pricing in that sector of the business is near impossible for them to dictate solely on their terms. So, not only has Ford lost billions, they now have to contend with making it up somewhere. Since a lot of their capitol expense is on supplier partners, Ford then asks (or tries to force) those suppliers into building more parts for less. This doesn't work for suppliers, and they are less likely to take one for the team in a scenario like this one. Billions of lost dollars from a failed product line that won't launch doesn't help Ford secure confidence (and better prices) from those suppliers, because Ford has diminished ability to offer incentivising long term contracts with those partners. Suppliers will agree to lower prices if they can make more profit over the course of a longer contract, but they can't do that for products they were factoring in for years and now will no longer ever launch.
- Looking at Nissan and Chrysler as examples in the 90's and 2000's, we can reasonably assume it takes 6 to 8 years to recover from losses in the $1.2 to $1.8 billion range. Obviously not apples to apples as Ford is not them and their various approaches to the market will vary, but my guess is that we are very highly likely feeling the effects of their 2022 financial disaster still in 2025.
- Aggregated normalized performance indicators on the sales, capitol overhead, and research & development fronts show that Ford consistently underperforms once you get outside products like the F-150 and commercial trucks. Everything else does well enough to justify staying in the business, but it's not enough to keep the company running without the aforementioned trucks. Put another way, Ford is not Toyota - they simply do not generate enough profit to tough it out in these market conditions. Ford has to make up for the reality of their position somehow, and their choices are a lot less appealing. We're certainly seeing that effects of that with what they are doing to Mustang equipment and package options. And if they were anything like Toyota, they wouldn't be in this position in the first place: they would already have a well defined and competitive product lineup that delivers what customers want in high demand. Bottom line: Ford is good, but they are not a top contender.
- The only meaningful exception to the previous point actually really is the Mustang coupe: this product generates a lot of good-will for the company and it actually does still make business sense to keep building the car even in this SUV heavy market from a profit motive perspective. The decreased sales were planned because Ford knows sport coupes are still in demand -- but -- the reality of this market is that is it smaller. Not only because of SUVs, but because Mustang is not a first choice and hasn't been for a long time. It's much more a second car for most people, and with the dismal economy over the last 4 or 5 years, Ford understands that people are not going to splurge the same way as before. Mustang will still sell to the faithful, but not as much to the casuals who still like the car but don't see it as essential as say we would. As such, it's a net good for Ford to build less of the Mustang because then there is far less of a need to throw factory finance incentives on the hood in order to move unsold product. But the unique position of the Mustang offers Ford something more that almost no other nameplate has: not just a dedicated fanbase.. an entire culture built around the car. This lets Ford force an increase in the average transaction price by reducing production numbers and then packaging the car in a way that cuts off dealers' ability to offer discounts that are too deep and thus makes this strategy sustainable. Due to the culture surrounding the Mustang, Ford knows they can do this with the Mustang because they know the majority of the current target customer market is very unwilling to compromise. That's why the car keeps selling even with the feature cuts and price increases: enough of us keep buying the Mustang and that works for Ford. Those who trumpet decreased sales while completely missing that average transaction prices have increased enough to outweigh the reduced total units moved are missing the point and Ford is just fine with that.
- Sidenote: on the previous point, some might say it's also true that commitments to the UAW that require Ford to keep Flat Rock open (where the Mustang is built) is the real reason why the car is still in the lineup, but that's not true and never has been. Ford doesn't have a record of signing on to agreements like that the way GM has so many times, and Ford is well-known in the industry for adding in their terms on contract provisions for product exceptions: that allows them to discontinue models so long as they do so at the end of the model year and have a replacement for the factory workers lined up in advance. Put another way, Ford is not obligated to build the Mustang, and they can kill it at any time. They keep building the car because it still generates profit for them.
- Interest rates. It doesn't just hit us at the dealer, Ford has to contend with this problem on a much broader scale, with every parts supplier, shipper, and creditor. It sucks for us while where negotiating with the finance manager, but it's a completely different universe for a multinational corporation to reconcile literally tens of millions of transactions per quarter across the globe. And that's before you get into corporate tax filings.
- Quality control failures. This is a big one, and it's a big part of why Ford is cost-cutting and raising prices at the same time. This issue has reached a make or break point and has lead to Ford being near the top (if not the actual top) of recalled brands on the global market. This in turn has absolutely cost Ford brutally in sales across the board. It's self-inflicted for sure, and it's true that Ford has a long reputation for teetering back and forth between solid, dependable quality, and embarrassing (infuriating) stupidity of bean counting that has no respect for their engineers or the reality of what it actually takes for Ford to build long-term repeat business while also attracting new customers. QC is so infamously bad at Ford right now that the problem is now common knowledge even to non-car guy normies.
- Still on the subject of Quality Control, Ford has moved swiftly in response: they have implemented leadership changes, new checks on the factory build line, and updated parts specifications to increase durability. Ford is also reducing the number of part combinations to help ensure builds are done correctly. It's obvious given Ford's reaction that they will fix it, but it won't be cheap.
- Last point on Quality Control, but this is the one we care about the most: thankfully Mustang has been mostly spared this drama - Ford stopped production in 2023 for the 24 model to correct QC issues before sending to dealers, and they added post build checks that force cars to be fixed before being shipped if defects are found. They also build special order Mustangs separately with dedicated scheduling and redundant checks because they have learned the hard way that those customers absolutely will file warranty claims and take Ford to court if they have to should anything go wrong.
- The contraction of the EV market is taking a larger than expected toll: Ford is currently moving to adapt to the new reality in the USA around that development, and it's not cheap especially taking into consideration the sunk cost of retooling several factories and 2 major corporate reorganizations. I couldn't find any current numbers on this, but in the past, retooling 4 to 6 factories for 2 product lines has cost Ford somewhere around $120 to $340 Million dollars in a single fiscal year. I can only imagine with reorgs added into the mix + inflation, these numbers are likely modest in comparison to today.
- In the midst of all this, Ford is also navigating a supply chain that has again been knocked off its feet on the count of tariff uncertainty, some of which is getting better and some of which is getting worse. It's complex and painful and there's just no way to insulate the Mustang from the reality of this imposition. The Mustang will continue to feel these pressures on some level until all these issues get ironed out. (Not looking to make a political point here; the real world effect is what it is for better or worse.)
- And finally, the Mustang being last standing muscle car in the game no doubt has given Ford all the excuse the company needs to be brazen with feature (cost) cuts, playing games with option packages, and straight-up cutting corners with things like the Illuminated Door Sills. In the meantime, as the cherry on top, price increases have worked and will continue to work unless and until the market changes. In addition to Ford knowing what the market for the Mustang is, Ford knows the Mustang customer, which means they also know that customer doesn't really have anywhere else to turn if they want what the Mustang offers. There's no Camaro, no Challenger. Right now, there's no serious competition that goes head-to-head directly against the Mustang. Whatever might come close (aside from perhaps the BMW 4 Series) is a genuinely different product with an entirely separate target market. Ford knows this, and they know you know it too.
Like many of you, I found the changes to the 2025 Mustang disappointing. But I'd order one now if I could, because the the changes to the 2026 model are almost depressing. I say almost, because most of the ink spilled on that order guide talks more about what's been taken away or moved into a higher cost option package, and that's hard to miss. That also makes it easy to get into a negative mindset if you really are in the market to purchase one of these cars. But, as I mentioned earlier, there are some positives here:
In the end, that's what matters. Is the Mustang the car you want? Is the Mustang the car you want to drive and experience every day? For me, that answer is yes. If it's a yes for you too, then I would study the changes, order a 2026 (or find a 2025 at a dealer) that is exactly what you want, and then go for it if you can.
- If you really want a Mustang, and a specific one at that, you can still get one configured in a way that matches your unique preferences and style.
- Prices didn't increase for the core about what most of us want in a Mustang. With that said, it's also true some previously standard gear that some would consider important (like the fix a flat/tire inflator kit) are now optional. If you want/need something like this, then yes, no bs here, it's a hidden cost and so prices in effect do increase for the 2026 model year. It all depends on what options you care about. For most people, the things that were moved from standard to optional are not controversial and it's stuff many of us replace or take out on our own anyway. It looks bad at first, but if you go through the price list, you can decide what matters and what doesn't.
- Everyone is different though, so I don't want to come off with a "just deal with it" attitude: you are allowed to care about what's important to you in a Mustang, very especially so at these high prices.
- I went through the 2026 Order Guide and the 2026 Price List over the course of a few nights last month, and I found that the Mustang I want to custom order didn't actually change in price from the 2025. And, I didn't lose anything I care about. Example: the Homelink Garage Door opener was a head scratcher when I first read about it, but my immediate first thought was that it's always been finicky with my garage door opener and I was already using the fob for that anyway. Losing the illuminated door sill is annoying because it's become a very clear pattern that Ford apparently hates light now: first the light for the automatic transmission shifter, then the fog lights, the glove box and cup holder lights were the next to go.. and now the door sills. They even went so far as to give up the silver bezel on the headlights and now all Mustangs will have have the headlights from the Nite Pony package. (In fairness, that look has grown on me over the last couple of weeks and now I actually prefer it in person since I can actually see more of the headlight details without the silver creating too much blinding contrast for my retinas. But still, Ford is obviously involved in a conspiracy to plunge our world into darkness and we should probably look into that.
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- Expanding on the previous point: the garage door opener and the illuminated door sills are actually the only items we've lost on the 2026 Mustang. For Dark Horse customers, they lost those plus the carbon fiber wheels. That's it. No other losses. But it feels like so much more loss because the 2026 Order Guide shows us Ford is taking the Premium Mustang EcoBoost and Premium Mustang GT further down market (without any corresponding price reduction, naturally). Kind of a jerk move, particularly for EcoBoost customers after the especially egregious deletion of the performance package option for them in 2025.
- The shuffling of so much equipment into packages and free standing options (FSO) has people legitimately worried about what that does to price. Because Ford has been so harsh these last couple of years, many of us are thinking that translates to MSRPs that are $2000 to $4000 higher. It's a legitimate concern given how Ford has been trending on the S650 Mustang with each model year. The good news is that's not true - you're not seeing a straight end-to-end price increase. (couple of exceptions I think for Convertible models, but those were modest around $800 I believe.)
- The wrinkle is in how Ford is packaging the 2026 Mustang: the whole equipment & options situation is much more of a mixed bag than last year. If you buy a 2025 Mustang GT Premium 400A today, you get the single piece dash screens, leather seating surfaces, and heated rearview mirrors included on that trim for example. If you order a 2026 model, you need to pony up for the 401A to get that same equipment. The upshot is the options are still available, the downside is they have been moved out of model trims and into packages and FSOs. Someone who cares about that gear will find themselves paying more to get their preferred configuration. But for someone like me, this changes nothing: I was always going to order a GT Premium with the 401A - the price didn't increase there, and so I'm not affected by the changes. Depending on how you order, you'll see higher prices -- or not. If you don't care about gear that's been moved, then you won't see a price increase; only options left out that you didn't want in the first place.
- 2026 isn't a losing story. All the best parts are still there, and the big complaint of 2025 aesthetics has been reasonably addressed: we have new bold color options and the seat-belt choices are a nice touch. But 2026 is not a mid-cycle refresh and those of us who have been following Mustang for years already knew that Ford wasn't going to treat it as such on just the 3rd year. Typically, mid-cycle is year 4 if 2013 and 2018 are anything to go on, and in my opinion both of those cars were upgrades and downgrades at the same time. For 2027, we'll have to wait and see what Ford does, but the pattern to date on S650 is not filling me with optimism. If we're lucky, we'll get 2018 all over again and see a significantly enhanced S650 that moves the Mustang forward. For my part, I'm not counting on that though.. the issues I outlined above will get solved, but not enough before 2027/2028, and god only knows if Ford will go even harder on the content cutting. The car we have now and the one coming for 2026 is still awesome, and I'm not willing to roll the dice again only to be disappointed in 2027 should Ford decide to make 2027 look like 2026 all over again with many of us feeling genuine regret for not pulling the trigger earlier. On that, I decided to custom order a 2026 Mustang GT with the 401A + Performance Pack last month before Ford takes away something I actually care about, increases prices even more, or decides on a divisive restyling like what happened on SN95 in 1994, S197 in 2013, and S550 in 2018.
Speaking for myself, I don't buy the Mustang because it's a smart move or because it makes sense. I buy Mustang because it's exactly what I'm looking for in a driving experience - whether I'm getting groceries, commuting to work, on a long road trip, or carving corners in the mountains. If the Mustang ever went out of production, that would be a sad day. And I know I would eventually find something I could be happy with, but until then, I'm ride or die with the Mustang. I know not everyone is like that, and that's OK. But for me, Mustang feels like the car was built with me already in the driver's seat. It's an emotional decision.. I know that, and I know Ford knows it too. I'm their target customer, the guy who lives the culture Ford is counting on to sell the car. It's why, while I'm not thrilled I'll be paying roughly $3000 more for essentially the same car I could have ordered in Q3 2023 with a few more features, I'm still going to buy a 2026 model anyway. Ford knows me and so they win there. But I know the Mustang, and 2026 will have the benefit of being a more refined car with the issues of early models ironed out, while also being the only car with the style, power, sound, and tech that all comes together in a way that makes the whole endeavor worthwhile to me.
In that way, I win too. Life already takes away so much else; I'll take the W where I can.
Unfortunately, stock is limited. I spent time at a dealer this morning without sales pressure. They had 4 25's on the lot, and I have to say, I wasn't impressed with the fit and finish. I expected more at the GT Premium price point.‘25’s are the way to go. I got my ‘25 GT Manual with PP and AE for around 8-9k off MSRP and no Adds.
Edit: $7.918 off.
MSRP was $58,600, and after the $3500 rebate selling price was $50,682.
You’re going to get rust on the rotors with any car - a quick wash and test drive and it will be gone.Unfortunately, stock is limited. I spent time at a dealer this morning without sales pressure. They had 4 25's on the lot, and I have to say, I wasn't impressed with the fit and finish. I expected more at the GT Premium price point.
It was clear that each car has been parked outside for months; heavy rust on the brake components that crossed the line of being acceptable. Just filthy. Though superficial nonsense, combined with the fit and finish shortfalls, I walked away with less certainty. And one thing for SURE, I will not lean on this dealer if I move forward.
Enough said, though. There are likely better threads to bitch about F&F.
That was confirmed day one btwYea it's confirmed that the 400A package is now only two screens like the base model and have to get the one screen as a additional option lol.
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Indeed just wanted to see it to believe it with my own eyes also confirmed they did removed the illuminated light door sill with irl photos of the MY2026.That was confirmed day one btw
That’s why I went and found a 301A PP with Active Exhaust. After I put leather in it for $1600 I’ll be way under a 2026 Premium and it will actually be nicerFor real but it is what it is sadly![]()