Burnin' Rubber
Active Member
The decision to eliminate both print and digital brochures is disappointing for sure. They are making it more difficult for customers to make informed purchases. Without brochures as an official document, how can a customer determine how a past model was configured if purchasing used, let alone a new model?
As others have mentioned, this seems to be a result of uncertainty surrounding supply chain issues. The manufacturers do not want to commit to offering certain options if they cannot deliver.
You think they would invest more in their online configurators if that is the case. It is revealing when even online configurators are late, buggy, and publicize incorrect information.
Perhaps car companies would now do better by returning to an a-la-carte menu of options instead of bundling them to get the one option you want. It is a better alternative than bundling options and then not having certain options available within the bundle.
As others have mentioned, this seems to be a result of uncertainty surrounding supply chain issues. The manufacturers do not want to commit to offering certain options if they cannot deliver.
You think they would invest more in their online configurators if that is the case. It is revealing when even online configurators are late, buggy, and publicize incorrect information.
Perhaps car companies would now do better by returning to an a-la-carte menu of options instead of bundling them to get the one option you want. It is a better alternative than bundling options and then not having certain options available within the bundle.
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