Bill Ford on preserving the Mustang into future generations

[Jarstang]

In an essay penned by Bill Ford and published by Automotive News, the Ford Executive Chairman says the following about the Mustang legacy and nameplate:

​

"There are many legends about the creation of the Mustang, but I’ll always remember a story my dad told me years ago. The design team was leaning toward one proposal, but Lee Iacocca remembered a different, more radical design he had seen months earlier. It had been set aside, literally stored in a closet. The team rolled it out, and that nearly forgotten concept became the icon we know today.​

​

That icon now belongs to the world. Customers around the world have bought more than 10 million Mustangs. I saw the global appeal firsthand when we launched the sixth-generation Mustang in the Middle East. To celebrate the moment, the team assembled a Mustang at the top of the Burj Khalifa in Dubai. I met people from all over the region wearing Mustang gear. They had formed Mustang clubs in countries where it wasn’t even sold yet!​

​

The Mustang has never just been a car we build; it’s a feeling of freedom and optimism that we’ve been sharing with the world for 60 years. It falls to all of us at Ford Motor Co. to ensure that 60 years from now, future generations will be telling their own Mustang stories, inspired by the cars we are designing and building today."​

​

Sponsored

 

[buddyg]

I’ve never been a Ford guy, but since they killed the Camaro I decided to try a 2025 Mustang GT. I am super happy with my decision. I’m glad to hear the Mustang will go on for a long time!

 

[Gojiras breath]

I had more than one person tell me the mustang was all electric now. They had no idea the ICE version still existed.

 

[GooberDH]

"The Mustang has never just been a car we build; it’s a feeling of freedom and optimism"

I've been optimistic Ford would repair the cavitated paint bubble on my trunk lid on my sPeCiAl MoDeL Dork Horse but they've freely denied my warranty claim twice now

 

[MaddNomad]

I had more than one person tell me the mustang was all electric now. They had no idea the ICE version still existed.

People will find it ridiculous but it is true. A lot of normal people don’t realize the Mustang is still around. For example, couple of co-workers were talking about the Mustang and kept saying how they hate that it’s turned into a SUV and the coupe is gone. Lol

That’s kinda the price of naming everything the same thing.

 

[Frogdog1]

If Mustangs are going to be around, they need to work on their quality. People paying what they cost now expect better paint jobs, fit and finish, etc.

 

[GeekGT5.0]

I’ve never been a Ford guy, but since they killed the Camaro I decided to try a 2025 Mustang GT. I am super happy with my decision. I’m glad to hear the Mustang will go on for a long time!

Oh come on, you deep down always wanted to be a ford guy and have a mustang too, you just didn't want the chevy group you were hanging with to know it.


It's all good brother. It's ok to want to be faster. Are we really sad they killed the Camaro. I mean a real chevy guy, like the ones i know, just moved on to the corvette. But you.... we know the truth. You were actually born a ford guy, but kidnapped as a child by the savages at chevy. But now you're free.

Enjoy that ride brotha ...

 

[Q6543]

Hopefully we can hang in there awhile longer, the writing is on the wall

Google’s autonomous cars drove 1 million trips a month in 2025, plans are 1 million per week in 2026 and expansion globally. Between them, TSLA and I’m sure Ford/GM are working solutions, driving isn’t gonna be around forever

A 10 fold reduction in accidents is what google has found so far.

Would you buy a mustang without a steering wheel?

 

[Charger68]

I’ve never been a Ford guy, but since they killed the Camaro I decided to try a 2025 Mustang GT. I am super happy with my decision. I’m glad to hear the Mustang will go on for a long time!

Same here. I owned 3 new or relatively new Ford products, and one 1960 T-Bird which is another story. I had a company 1977 Mercury Monarch, 302, a 1980 Capri, 4 cylinder, and I ordered a 1992 T-Bird Sport. The '92 T-Bird was a loaded lemon. But no Camaro meant I bought a 2025 GT 6 speed. I so wanted my C8 Corvette to love, but it's just too hard to live with. So, the Mustang is what there is-with its pros and cons: Good looks, nice interior, performance, but 2D gauges, no power tilt-tele, lousy and B&O.

 

[Zig]

Hopefully we can hang in there awhile longer, the writing is on the wall

Google’s autonomous cars drove 1 million trips a month in 2025, plans are 1 million per week in 2026 and expansion globally. Between them, TSLA and I’m sure Ford/GM are working solutions, driving isn’t gonna be around forever

A 10 fold reduction in accidents is what google has found so far.

Would you buy a mustang without a steering wheel?

If that’s the case might as well just take the bus.

maybe a 10 fold reduction but a single incident is an 100% increase in autonomous accidents.

 

[AZ_Ryan]

People will find it ridiculous but it is true. A lot of normal people don’t realize the Mustang is still around. For example, couple of co-workers were talking about the Mustang and kept saying how they hate that it’s turned into a SUV and the coupe is gone. Lol

That’s kinda the price of naming everything the same thing.

No, thats the price of being a uninformed idiot. These are the same people who also vote based on Facebook headlines.

 

[MaddNomad]

No, thats the price of being a uninformed idiot. These are the same people who also vote based on Facebook headlines.

I mean not everyone knows or even cares like we do. That goes for any enthusiast group not just cars so calling them an idiot is extreme. Lol

 

[IceGamer]

Would you buy a mustang without a steering wheel?

What's the point of that?

It's supposed to be a driver's car... The AT is already a stretch but if they take the steering away I don't see the purpose of mustangs or sports cars anymore. I couldn't care less how my cab/taxi looks like...

 

[Neggytive]

Hey Bill, you won't have a company left to build Mustangs unless you do something about your crappy engines and non existent quality assurance

He is following Harley right into the sewer IMHO

 

[Zig]

Hey Bill, you won't have a company left to build Mustangs unless you do something about your crappy engines and non existent quality assurance

He is following Harley right into the sewer IMHO

Amf (wait, they owned harley there for a bit)

Sponsored