Its anything but a positive marketing step - removing the only official summary of Features and Specs of their products, is not a productive and open strategy or method of communicating with your potential customers or the market.
They will put the same information on the website and save thousands and thousands on printing cost, as well as not waste so much paper. I applaud that decision. Think about the number of dealers x number of models x 100 brochures minimum…. It’s a lot….
This relates to ALL Brochures - it is not just about physical Paper Brochures (which can be recycled anyway) - it is also PDF form "Ford brochures of all shapes and sizes, including print and digital versions, are expected to be completely discontinued" - There will be NO Brochures of any kind produced, which is not a good look, and not providing a permanent record.
Turns out reading is fundamental. Who knew!
I think you are probably 100% spot-on with the Supply Chain uncertainties, and the problem of unreliable availability of some features - requiring temporary unplanned changes to specs & features.Turns out reading is fundamental. Who knew!
On a serious note, the article also states this decision was due to supply chain constraints. I suspect Ford doesn't want to produce any material that promises they're offering features that have to be stealthly deleted later (this has been a huge problem in particular with the new Bronco). And while that makes sense in part, I'm certain a brain trust in senior leadership was also convinced this would be low-hanging fruit to save on printing/shipping costs (penny wise, pound foolish maybe?).
Now yes, in all fairness, the article also says customers can still find out what features come with a vehicle by using the convoluted build configurator, but we all know how buggy that can be and not all customers are tech saavy enough to easily navigate it. For those reasons, using it can also become a time consuming ordeal.
No doubt about it, the optics behind this decision are poor for sure.
Ah yes, that!
Yes and no sometimes it’s nice to actually see things in your hand. I’d just make a all in one brochure that has every model truck too mustang
Ford are also ending Digital PDF Brochures.I'll bet it's because of a paper shortage in the supply chain . . .
Too much like right...
Nothing like being able to pull out the official brochure. I remember, as a kid, those being the closest we got to various cars, flipping through the pages daydreaming, learning every option. Now also I seek them out.
