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  1. 2024 Mustang sales lowest in history of Mustang

    Not really - inflation was much higher then which is why the prices were rising!
  2. 2024 Mustang sales lowest in history of Mustang

    It does because alternatives to the Mach-E within the Ford stable will start taking sales from it.
  3. 2024 Mustang sales lowest in history of Mustang

    But Mach-E is only one of the many EV's that Ford sell now and has been around for a while. Explorer EV, Capri and Puma EV will overtake it in Europe big time this year. It isn't even in the top 20 in Europe.
  4. 2024 Mustang sales lowest in history of Mustang

    Disagree. I have just bought an S650 having had an S550 and there are plenty like me but the overall pool of people buying coupes is very small and getting smaller.. If they treble Mustang sales it will still be only 2% of Ford global sales. Ford is a company not a car, just because one small...
  5. 2024 Mustang sales lowest in history of Mustang

    Yes the $3k margin is for Ford but obviously there will be a dealer margin as well. In the UK the dealer margin on the Mustang is about ÂŁ4k but on a Fiesta it was about ÂŁ300.
  6. 2024 Mustang sales lowest in history of Mustang

    Higher spec cars of any model are always better from a profit point of view and that $3k is an average. Looking at engine costs, a Coyote is around ÂŁ14k and a 2.3 Ecoboost ÂŁ3k. There will be other mechanical / trim differences too.
  7. 2024 Mustang sales lowest in history of Mustang

    At about 3x the profit margin per vehicle.
  8. 2024 Mustang sales lowest in history of Mustang

    There are no big profit items in the car world other than Ferrari and a few other premium marques. The figures have been posted before but Ford Blue make about $3k per car. Ford 2023 Earnings Ferrari - €117k per car Porsche €22k per car JLR €8k BMW€7k The rest are all around €3k or less...
  9. Ambient lighting oddity

    I've just noticed that the ambient lighting on my car is different side to side by 1 colour choice. As in passenger door v driver door are consistently 1 colour different on the scale from each other!
  10. 2024 Mustang sales lowest in history of Mustang

    A few with their great ideas and 'obvious' ways Ford need to change / improve the Mustang need to realise that the Mustang is 2% (by number) of Ford US sales and less than 0.5% of Ford global sales. No company throws huge amounts of money at a legacy minority product. Be grateful it exists at...
  11. 2024 Mustang sales lowest in history of Mustang

    There is nothing in an EV that isn't in a hybrid when it comes to end of life.
  12. 2024 Mustang sales lowest in history of Mustang

    The practicality of the Mustang swung it for me - I need the boot space and occasional rear seats. How many 2+2 coupes are there on the market? Bentley Conti GT, BMW 4 series, Mercedes CLE - that's about it. 911 doesn't count unless you are an amputee. People don't buy coupes any more - FACT...
  13. 2024 Mustang sales lowest in history of Mustang

    Pretty sure they were bitching about the Gen1 S550 compared to the S197 :wink:
  14. 2024 Mustang sales lowest in history of Mustang

    That is moving on to the are EV's any good conversation which will always attract religious opinions! The F150 is probably a bad example as it is brick with a truly huge heavy battery. The move in Europe is to smaller lighter batteries, solid state or semi solid state (both coming this year) and...
  15. 2024 Mustang sales lowest in history of Mustang

    I would disagree with just one thing here. The EV's are the FUTURE business not a failing business and hence the huge amount being invested in that future. Ford either develop EV's fast and hard or they will simply vanish as the global market changes. There are Ford cars that are made elsewhere...
  16. 2024 Mustang sales lowest in history of Mustang

    Up to a point. A base GT now is a very different car spec wise to a base GT from 2015
  17. Ford has no clue who their customers our

    Paint quality on my car is fabulous.
  18. Ford has no clue who their customers our

    Ford Mustang GTD laps the 'Ring in under 7 minutes
  19. Ford has no clue who their customers our

    A non Mustang owner slags of Ford and Mustangs whilst promoting a Corvette on a Ford Mustang forum. Smacks of desperation. There have been trolls like this before... Maybe they need a 5.2 V8 :giggle:
  20. 2024 Mustang sales lowest in history of Mustang

    Not sure why C*vid is missing an 'o'? Agree fuel costs are an issue for many people and there is a knock on impact on movement of goods. But those fuel costs are included in inflation figures and the US like the UK has falling fuel prices (admittedly from a high point). Wages have risen (above...





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