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Mustang Sales

kagemusha2662

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Meh. Lots of assumptions in this post. Id say inflation and interest rates are the primary culprit. New car prices are up across the board for everything.
We're in a weird spot right now where inflation is already high but unemployment is high as well. Lowering interest rates will increase employment, but it will also lead to an increase in inflation which has shown over the past 4 years to generally outpace wage increases. In the last Fed meeting, Powell seemed to indicate that the tariff uncertainty will lead to a more hawkish stance rather than a dovish stance, which is what they didn't want to do because they as well as most people do want interest rates down. I think if there were no tariffs and inflation was truly going down, interest rate cut would have happened in March and even more in subsequent months.
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kagemusha2662

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Hopefully on its way to Dearborn STAT.
cost benefit of this is not in Ford's favor

edit: to go more into this, the tariffs on assembled cars outside of america will make the cost of outside assembly probably still be less than what it costs to pay people to assemble it within america. And it's not as simple as moving all assembly to America immediately. One factory can only make so many coyote engines, so they'd have to open up another factory, if not numerous. Billions of dollars to do so. On top of that in the interim, shutting down canada and mexico factories doesn't just automatically allow for them to hit the same numbers of coyote production without them. So ironically enough, until Ford could actually open up those new factories, the price of the Mustang could go even higher than expected if they end up closing canada and mexico factories. All of this is being discussed and is why I think American OEM companies do not want tariffs at all. For Ford themselves, they've been chilling and making a larger margin on the Mustangs they've been selling for this generation. Tariffs will cut into those margins significantly. And all of this isn't even touching on the demand side of things.
 
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Gregs24

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Hopefully on its way to Dearborn STAT.
Ford have made engines at the Windsor plant for 70 years (about 5 miles from 'Dearborn')

Has worked fine until very recently. Will work fine again in the future.

You can't just box up an engine plant and move it on a whim
 

robvas

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Ford have made engines at the Windsor plant for 70 years (about 5 miles from 'Dearborn')
A little farther than 5 miles

Remember it was closed before the Coyote was started for a couple years.

Can they start the Romeo engine plant back up?

S650 Mustang Mustang Sales Screenshot 2025-03-26 at 6.48.33 PM
 


GrabThatBlue

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A little farther than 5 miles

Remember it was closed before the Coyote was started for a couple years.

Can they start the Romeo engine plant back up?

Screenshot 2025-03-26 at 6.48.33 PM.jpg
You got the wrong adress. It's even further away.

Ford Flat Rock Assembly Plant, 1 International Dr, Flat Rock, MI 48134
 
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What are the reasons that sales of Mustangs are so low? My take is that Mustang fans are now in their seventies and probably not in the market for a 2 door coupe. The high cost is also preventing a new, younger generation of Mustang buyers. Ford needs to do something that will create the enthusiasm that the original Mustangs created. Something that would attract both older buyers (maybe a 4 door? a Hybrid?) and younger buyers (more value at lower cost?). The Mach-e is outselling the gas Mustang, so what can Ford do?

With all due respect, I have a different perspective. Last Saturday, I attended a family gathering where all the teenagers and Gen Z cousins were captivated by my 2024 GT. My cousin's son even rearranged a few cars to ensure I could park on the concrete pad near the garage, saying, "This car’s too good for the grass—I’ve got the perfect spot for it." While 2024 may have been a sluggish year, I’m confident that sales of American-made, naturally aspirated V8s will pick up soon. Ford shouldn’t—and I’d argue won’t—mess with the core concept or design of the car. Just look at Harley-Davidson to see how that kind of shift turns out.
 

kagemusha2662

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With all due respect, I have a different perspective. Last Saturday, I attended a family gathering where all the teenagers and Gen Z cousins were captivated by my 2024 GT.
it's not a demand problem. people want the car, it's mainly a price problem IMO
 

Q6543

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Not a problem if Canada becomes our newest state 😍

F it… Mexico should join too, that will solve illegal border crossings instantly.. it really is 5D chess..
 

kagemusha2662

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Not a problem if Canada becomes our newest state 😍
I'm curious why this is such a big point for this admin/conservatives. This would inevitably lead to a democratic presidency for decades if we use the same electoral college system that is population based. all that canada becoming a state talk is completely nonsense imo and is just distracting from them actually wanting to make a move for Greenland, which unfortunately for them has legitimate strategic value due to resources.
 

GrabThatBlue

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Not a problem if Canada becomes our newest state 😍

F it… Mexico should join too, that will solve illegal border crossings instantly.. it really is 5D chess..
I think all countries in America should become a USA citizen since people from the USA call their country America.
 
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The Ford 5.0L Mustang GT "Coyote" V8 engine is presently built at Ford’s Essex Engine Plant in Windsor, Ontario, Canada. I’m uncertain whether today’s tariff announcement applies to engines or is limited to fully assembled vehicles.
 

kagemusha2662

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I think all countries in America should become a USA citizen since people from the USA call their country America.
So instead of illegal immigrants, we should give everyone on the continent citizenship, therefore doing exactly what those immigrants wanted in the first place. Can't argue with that logic tbh
 

GrabThatBlue

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So instead of illegal immigrants, we should give everyone on the continent citizenship, therefore doing exactly what those immigrants wanted in the first place. Can't argue with that logic tbh
Well, they all are American right? So that doesn't make them illegal.
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